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Senior Marketing Executive
Chaps & Co
Dubai, UAE
Full Time
Senior
3 weeks ago
Marketing StrategyCampaign ManagementCRMContent MarketingDigital MarketingPerformance Marketing
Free
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Marketing StrategyCampaign ManagementCRM
About the Role
Chaps & Co seeks a Senior Marketing Executive to lead brand and campaign work across UAE, KSA, and USA, with primary ownership of KSA. The role involves end-to-end campaign management, agency coordination, CRM, and content direction.
Key Skills for This Role
Marketing StrategyCampaign ManagementCRMContent MarketingDigital MarketingPerformance Marketing
Responsibilities
- Lead on planning and rollout end to end, from brief to launch to post analysis
- Own KSA as the primary market, strategy, partnerships, on the ground activations
- Brief and hold agency and digital performance partners to account read the numbers, act on them
- Drive CRM and retention, email programmes, loyalty, customer journeys
- Set content and brand direction so every piece of work feels like Chaps & Co
- Coordinate cross market alignment with UAE and USA
- Report on performance honestly, what worked, what didn't, what's next
Requirements
- 4+ years in marketing — retail, lifestyle, hospitality, or premium consumer. Franchising is a strong plus
- Structured thinker who frames the question, names the hypothesis, and reads the result honestly
- Strong organisational discipline, work lives in shared systems, deadlines are owned, files are clean
- Strong writer and verbal communicator, can write a brief, run a meeting, and direct a creative team without ambiguity
- Comfortable across traditional, digital, CRM, content and performance marketing
- AI tools used as drafting support, not as a substitute for your own thinking
- Fluent in English. Arabic a strong plus given the KSA remit
- Receptive to feedback and able to act on it, direct conversations are part of the job
Full Job Posting
About Chaps & Co
- Chaps & Co is redefining the grooming experience for men with 16 locations across Dubai, Abu Dhabi, Riyadh and New York.
The Role
- We're hiring a Senior Marketing Executive to take end to end ownership of brand and campaign work across the UAE, KSA and USA.
- KSA is your primary market — you lead it. UAE and USA you contribute to as part of a tight head office team.
- This is a senior individual contributor role. You'll be sequencing the work, making the next two or three decisions inside the brief, and reporting back on where it landed.
- You'll report directly to the Director and work alongside our Marketing Specialist, who leads social and content.
Key Responsibilities
- Lead on planning and rollout end to end, from brief to launch to post analysis.
- Own KSA as the primary market, strategy, partnerships, on the ground activations.
- Brief and hold agency and digital performance partners to account read the numbers, act on them.
- Drive CRM and retention, email programmes, loyalty, customer journeys.
- Set content and brand direction so every piece of work feels like Chaps & Co.
- Coordinate cross market alignment with UAE and USA.
- Report on performance honestly, what worked, what didn't, what's next.
Skills & Experience
- 4+ years in marketing — retail, lifestyle, hospitality, or premium consumer. Franchising is a strong plus.
- Structured thinker who frames the question, names the hypothesis, and reads the result honestly.
- Strong organisational discipline, work lives in shared systems, deadlines are owned, files are clean.
- Strong writer and verbal communicator, can write a brief, run a meeting, and direct a creative team without ambiguity.
- Comfortable across traditional, digital, CRM, content and performance marketing.
- AI tools used as drafting support, not as a substitute for your own thinking.
- Fluent in English. Arabic a strong plus given the KSA remit.
- Receptive to feedback and able to act on it, direct conversations are part of the job.
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