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Senior Marketing Executive
Cool & Cool - ABC International Ltd.
Dubai, UAE
Full Time
Mid
6 days ago
Marketing StrategyMarket ResearchBudget ManagementSales AnalysisDigital MarketingSocial Media Management
Free
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Marketing StrategyMarket ResearchBudget Management
About the Role
Cool & Cool, a leading FMCG brand, is seeking a Senior Marketing Executive for its Mother & Baby category. The role involves developing marketing strategies, managing budgets, analyzing sales reports, and overseeing social media and digital campaigns.
Key Skills for This Role
Marketing StrategyMarket ResearchBudget ManagementSales AnalysisDigital MarketingSocial Media Management
Responsibilities
- Handle Mother & Baby Category
- Identify target audiences, objectives and desired outcomes of marketing campaigns
- Research and develop marketing strategy, and evaluate success strategy
- Develop content of marketing campaigns
- Stay up to date on current marketing trends
- Manage and allocate budget correctly
- Analyzing sales reports and tracking brand sales both offline and online, conducting periodical competitor analysis
- Set targets and growth plans for future within the categories assigned
- Responsible for monthly tracking of brand promo contribution
- Responsible for in store checks to implement execution of POS materials and initiatives
- Reporting in store execution pictures to the entire team on a monthly basis
- Update monthly shipment, IMS and stock reports by category and by channel
Requirements
- Bachelor's degree in marketing or related field
- 2 3 years of relevant experience
- Strong analytical, communication, time management and creativity skills
- Strong ability to focus on customer/market and take initiative
- Experience with social media
Full Job Posting
Company Overview
- Cool & Cool is a leading international FMCG brand with a rock solid reputation synonymous with being trustworthy and reliable by delivering premium quality products at a real value.
- The brand was introduced in 2004 and owned by ABC International Limited, United Arab Emirates.
- Cool & Cool deals in a wide range of high quality product categories such as Skin Care, Personal Care, Mother & Baby, Hygiene, Convenient Wipes, Detergents and Paper.
- With a presence of over more than 25 countries across the globe, Cool & Cool is thriving towards the road of success.
Category
- Category: Mother & Baby
Responsibilities
- To handle Mother & Baby Category
- Identify target audiences, objectives and desired outcomes of marketing campaign
- Research and develop marketing strategy, and evaluate success strategy
- Develop content of marketing campaigns
- Stay up to date on current marketing trends
- Manage and allocate budget correctly
- Analyzing sales reports and tracking brand sales both offline and online, conducting periodical competitor analysis
- Set targets and growth plans for future within the categories assigned.
- Responsible for monthly tracking of brand promo contribution.
- Responsible for in store checks to implement execution of POS materials and initiatives
- Reporting in store execution pictures to the entire team on a monthly basis
- Update monthly shipment, IMS and stock reports by category and by channel.
Qualifications
- Bachelor's degree in marketing or related field
- 2 3 years of relevant experience
- Strong analytical, communication, time management and creativity skills
- Strong ability to focus on customer/market and take initiative Experience with social media
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