indeed
Senior Marketing Consultant
IGATE
Dubai, UAE
Senior
1 weeks ago
Content StrategySEOUX WritingCustomer Journey MappingContent ArchitectureGoogle Analytics
Free
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Content StrategySEOUX Writing
About the Role
RDX Sports seeks a Senior Content Strategist to lead global content strategy for its ecommerce ecosystem. This high-impact consulting role focuses on content strategy, SEO, brand storytelling, and revenue growth, not day-to-day writing.
Key Skills for This Role
Content StrategySEOUX WritingCustomer Journey MappingContent ArchitectureGoogle Analytics
Responsibilities
- Develop and own the global content strategy for the RDX Sports website
- Build content frameworks aligned with business objectives, customer journeys, and brand positioning
- Create scalable content roadmaps supporting product launches, seasonal campaigns, and international expansion
- Identify content gaps, opportunities, and priorities using data driven insights
- Define editorial standards, governance, and best practices across all digital channels
- Optimize website content architecture to improve user experience and conversion rates
- Partner with SEO specialists to create long term organic growth strategies
- Strengthen the RDX Sports brand voice across all digital touchpoints
- Introduce AI powered content workflows to improve efficiency without compromising quality
- Define content KPIs aligned with business growth and monitor performance
Requirements
- 8–12+ years of experience in Content Strategy, Digital Content, or Ecommerce Marketing
- Proven experience developing content strategies for global ecommerce or D2C brands
- Strong understanding of SEO, UX writing, customer journey mapping, and content architecture
- Experience managing enterprise level content ecosystems
- Deep knowledge of ecommerce platforms and digital customer behavior
- Experience working with distributed or global teams
- Strong analytical mindset with expertise in content performance measurement
- Excellent stakeholder management and presentation skills
Full Job Posting
About RDX Sports
- RDX Sports is a globally recognized combat sports and fitness brand trusted by professional athletes and fitness enthusiasts across more than 100 countries.
- We are seeking an experienced Senior Content Strategist to lead the strategic direction of content across our ecommerce ecosystem.
Position Overview
- We are looking for a highly experienced Content Strategist who has successfully developed and executed enterprise level content strategies for global ecommerce or D2C brands.
- This role is not responsible for writing day to day content; instead, the strategist will define the content vision, establish governance, optimize customer journeys, and guide cross functional teams.
Key Responsibilities Content Strategy & Leadership
- Develop and own the global content strategy for the RDX Sports website.
- Build content frameworks aligned with business objectives, customer journeys, and brand positioning.
- Create scalable content roadmaps supporting product launches, seasonal campaigns, and international expansion.
- Identify content gaps, opportunities, and priorities using data driven insights.
- Define editorial standards, governance, and best practices across all digital channels.
Website & Ecommerce Optimization
- Optimize website content architecture to improve user experience and conversion rates.
- Develop strategies for product pages, category pages, buying guides, educational content, landing pages, and brand storytelling.
- Collaborate with UX, Product, and Ecommerce teams to improve customer journeys.
- Recommend improvements to website navigation, content hierarchy, and information architecture.
SEO & Organic Growth
- Partner with SEO specialists to create long term organic growth strategies.
- Ensure content aligns with evolving search engine algorithms and user intent.
- Develop topic clusters, content hubs, pillar pages, and authority building initiatives.
- Oversee content optimization for international markets and multilingual expansion where applicable.
Brand Storytelling
- Strengthen the RDX Sports brand voice across all digital touchpoints.
- Ensure consistency in messaging across product content, campaigns, blogs, email marketing, and social media.
- Develop storytelling frameworks that reinforce brand credibility and customer trust.
AI & Content Innovation
- Introduce AI powered content workflows to improve efficiency without compromising quality.
- Evaluate emerging content technologies and recommend scalable solutions.
- Establish quality assurance processes for AI assisted content production.
Analytics & Performance
- Define content KPIs aligned with business growth.
- Monitor engagement, SEO performance, conversion rates, and customer behavior.
- Conduct regular content audits and present strategic recommendations to senior leadership.
- Measure ROI of content initiatives and optimize accordingly.
Team Collaboration
- Mentor internal content writers and SEO teams through strategic guidance.
- Collaborate with Marketing, Branding, Design, Product, Ecommerce, and Development teams.
- Provide strategic direction while empowering internal teams to execute.
Required Qualifications
- 8–12+ years of experience in Content Strategy, Digital Content, or Ecommerce Marketing.
- Proven experience developing content strategies for global ecommerce or D2C brands.
- Strong understanding of SEO, UX writing, customer journey mapping, and content architecture.
- Experience managing enterprise level content ecosystems.
- Deep knowledge of ecommerce platforms and digital customer behavior.
- Experience working with distributed or global teams.
- Strong analytical mindset with expertise in content performance measurement.
- Excellent stakeholder management and presentation skills.
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