Senior Marketing Analytics Specialist
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Key skills for this role
About the Role
Analyze marketing campaign performance, prepare reports, track customer metrics, and conduct research to enhance marketing strategies and drive business growth.
Key Skills for This Role
Responsibilities
- Develop, implement, and execute the company's overall digital marketing strategy
- Plan, launch, monitor, optimize, and scale paid advertising campaigns across Google, Meta, TikTok, and other platforms
- Manage organic social media presence, content strategies, and audience engagement
- Track, analyze, and report campaign performance using marketing analytics tools to drive continuous improvement and maximize ROI
- Prepare weekly and monthly marketing reports including KPIs, lead generation, and competitor benchmarking
- Conduct competitor research and reporting to identify market trends and opportunities
- Manage digital marketing budgets and ensure cost effective resource allocation
- Oversee SEO, website performance, email marketing, and content marketing initiatives
- Collaborate with internal departments and external partners to align marketing with company objectives
- Mentor the marketing team and ensure projects are delivered on time and to high standards
Requirements
- Marketing Analytics experience is mandatory
- Hands on experience with Google Ads, Meta Ads, TikTok Ads, and performance marketing
- Experience managing paid and organic social media campaigns
- Strong understanding of CRO, lead generation, and customer acquisition
- Experience with A/B testing, audience segmentation, and conversion funnel optimization
- Proficiency in Google Analytics 4, Looker Studio, and social media analytics tools
- Experience in budget planning, forecasting, and ROI management
- Excellent project management, communication, and stakeholder management skills
- Experience leading and mentoring cross functional teams
Full Job Posting
Overview
- We are looking for an experienced, results driven Female Senior Marketing Analytics Specialist to join our team immediately in Dubai, UAE.
- The ideal candidate is a strategic thinker with a strong analytical mindset and hands on experience in performance marketing, marketing analytics, and social media.
Essential Skills & Experience
- Marketing Analytics experience is mandatory.
- Proven experience developing and executing comprehensive digital marketing strategies.
- Strong expertise in Google Ads, Meta Ads, TikTok Ads, Display Advertising, Search Marketing, PPC, SEM, SEO, Remarketing, and Performance Marketing.
- Hands on experience managing both paid and organic social media campaigns across TikTok, Instagram, Facebook, and other major platforms.
- Experience creating and managing content calendars, social media strategies, audience engagement, and community management.
- Strong understanding of Conversion Rate Optimization (CRO), lead generation, customer acquisition, and customer retention strategies.
- Experience conducting A/B testing, audience segmentation, demographic targeting, customer journey analysis, attribution models, and conversion funnel optimization.
- Proven experience in competitor analysis and competitor reporting.
- Experience using tools such as Google Analytics 4 (GA4), Looker Studio, Meta Insights, TikTok Analytics, LinkedIn Analytics, and other marketing analytics platforms.
- Strong experience in budget planning, forecasting, allocation, campaign optimization, and ROI management.
- Excellent project management, organizational, communication, presentation, and stakeholder management skills.
- Experience leading and mentoring cross functional teams.
Key Responsibilities
- Develop, implement, and execute the company's overall digital marketing strategy.
- Plan, launch, monitor, optimize, and scale paid advertising campaigns across Google, Meta, TikTok, and other digital platforms.
- Manage the company's organic social media presence by developing engaging content strategies and increasing audience growth and engagement.
- Track, analyze, and report campaign performance using marketing analytics tools to drive continuous improvement and maximize ROI.
- Prepare weekly and monthly marketing reports, including campaign performance, lead generation, conversion rates, competitor benchmarking, KPI tracking, and executive summaries.
- Conduct regular competitor research and reporting to identify market trends, opportunities, and areas for improvement.
- Manage digital marketing budgets and ensure cost effective allocation of resources.
- Oversee SEO, website performance, email marketing, social media, and content marketing initiatives.
- Collaborate with internal departments and external partners to ensure all marketing initiatives align with company objectives and brand guidelines.
- Mentor the marketing team while ensuring projects are delivered on time and to the highest standard.
- Develop and monitor KPIs to measure the effectiveness of all marketing activities.
- Maintain a centralized record of all marketing communications, campaign activities, and project documentation.
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