Senior Marketing Analyst, Strategy & Analytics
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Toptal is looking for a Senior Marketing Analyst to provide marketing leaders with insights and recommendations. The role involves analyzing SEM, SEO, and Generative AI channels, building reports, and driving data-driven decisions.
Key Skills for This Role
Responsibilities
- Analyze data, build models, test hypotheses, find root causes, develop prototypes, forecast performance, create Tableau reports, and write SQL scripts
- Use descriptive and diagnostic analytics to develop actionable recommendations for marketing leaders
- Define metrics that are independent, holistic, accurate, and aligned with company strategy
- Measure and diagnose performance of SEM, SEO, and Generative AI channels
- Map marketing processes and channel journeys to data flows across acquisition, engagement, and revenue generation
- Proactively identify opportunities to improve efficiency, conversion, revenue generation, and operations
- Work closely with marketing stakeholders to empower data backed decision making
- Leverage Generative AI tools to accelerate analysis and automate reporting workflows
- Build and maintain marketing data infrastructure from lead acquisition to revenue generation
Requirements
- Bachelor's degree is required
- 5+ years of experience in data analysis, analytics, or business intelligence with a focus on marketing analytics
- 2+ years of experience within general consulting or an analytical operations function
- Demonstrated experience analyzing SEM, SEO, and Generative AI / AI driven search channels
- Strong background in math, science, finance, engineering, or statistics and deep business insight
- Experience with BI tools (Tableau, Qlik, PowerBI, etc.)
- Proficiency in SQL
- Hands on experience using Generative AI tools such as Claude, Gemini, or ChatGPT
- Experience with exploratory data analysis, prototyping, testing hypotheses, root cause analyses, modeling, forecasting, and defining metrics
- Track record of linking data and analytics to marketing strategy, financial performance, and operations
- Working knowledge of probability and statistics
- Proven ability to manage diverse stakeholders and balance multiple priorities
Full Job Posting
Job Summary
- Toptal is looking for a Senior Marketing Analyst to provide marketing leaders with crucial insights and recommendations for improvement.
- The role is part of our Business Analytics Center of Excellence, where Analysts are assigned to support one or more business functions.
- This role will specifically work with our Marketing organization—spanning paid search (SEM), organic search (SEO), and emerging Generative AI channels—from structuring the underlying data infrastructure to developing reports that support marketing leaders in making data driven decisions.
Responsibilities
- Analyze data, build models, test hypotheses, find root causes, develop prototypes, forecast performance, create Tableau reports, and write SQL scripts; and extract insights from these data activities to inform marketing decisions.
- Use descriptive (what happened) and diagnostic (why did it happen) analytics to develop specific, actionable recommendations for marketing leaders.
- Define metrics that are independent, holistic, accurate, encourage the right behaviors, and are aligned with company strategy and objectives.
- Measure and diagnose the performance of SEM, SEO, and Generative AI channels—analyzing spend efficiency, keyword and query performance, organic visibility and share of voice, funnel conversion, and lead value/ROAS—to guide budget allocation and channel strategy.
- Map marketing processes and channel journeys to their corresponding data flows across acquisition, engagement, and revenue generation.
- Proactively identify and surface opportunities to improve efficiency, conversion, revenue generation, client and talent experience, operations, communication, systems & tools, cash usage, etc.
- Work closely with marketing stakeholders, data analysts, and business process owners to empower data backed decision making, balancing and prioritizing competing requests across teams.
- Leverage Generative AI tools (such as Claude, Gemini, and ChatGPT) to accelerate analysis, automate reporting workflows, and evaluate the growing impact of AI driven search and referral channels on marketing performance.
- Build and maintain marketing data infrastructure from lead acquisition to revenue generation, setting up and integrating Google Analytics, Google Search Console, and Google Ads as required.
Qualifications and Job Requirements
- Bachelor’s degree is required.
- 5+ years of experience in data analysis, analytics, or business intelligence is required, with a focus on marketing analytics.
- 2+ years of experience within general consulting or an analytical operations function is required.
- Demonstrated experience analyzing SEM (paid search), SEO (organic search), and Generative AI / AI driven search channels is required.
- Both a strong background in math, science, finance, engineering, or statistics and deep business insight is required; advanced degrees and/or MBA are a plus.
- Experience with BI tools (Tableau, Qlik, PowerBI, etc.).
- Proficiency in SQL; experience with R, Python, or MATLAB is a plus.
- Hands on experience using Generative AI tools such as Claude, Gemini, or ChatGPT to support analysis, automation, and reporting.
- Experience with exploratory data analysis, prototyping, testing hypotheses, performing root cause analyses, modeling business processes, building forecasts, creating predictive models, defining metrics, and/or measuring marketing performance.
- Track record of linking data and analytics to marketing strategy, financial performance, and operations to drive real impact.
- Working knowledge of probability and statistics, experience with process improvement is a plus.
- Proven ability to manage diverse stakeholders and balance multiple, conflicting priorities in a fast moving environment.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Toptal
Data Specialist
Abu Dhabi, UAE
Toptal is seeking three L2 DataOps Engineers for an on-site team in Abu Dhabi, supporting a global investment organization. The role focuses on ensuring stability and reliability of enterprise Lakehouse data platforms, r
Data Specialist
Abu Dhabi Emirate, UAE
Toptal is an elite network of the world's top talent, connecting the best and brightest in business, design, and technology with leading organizations worldwide. We deliver freelance opportunities on an independent contr
Python Solutions Engineer DUBAI
Dubai, UAE
Job Description Summary This applied research facility transforms theoretical AI into practical tools for aviation, healthcare, and logistics, with a core focus on advanced robotics. By prototyping everything from autono
Quality Assurance Engineer
Abu Dhabi, UAE
Join Toptal’s Elite Network of Freelance Talent Toptal is an exclusive network of the world’s top freelance software developers, designers, finance experts, product managers, and project managers. As one of the fastest-g
Databricks Platform Engineer
Abu Dhabi Emirate, UAE
Location: On-site in Abu Dhabi Seeking a highly skilled and motivated Data Platform Engineer to join our client's core platform team. This role focuses on building advanced platform capabilities, optimizing and maintaini
Data Engineer
Abu Dhabi, UAE
Location: On-site in Abu Dhabi We’re looking for an experienced, hands-on Data Engineer capable of designing, building, and operating data pipelines and models that power analytics and applications across investment team
Data Specialist
Abu Dhabi, UAE
Data Specialist
Abu Dhabi Emirate, UAE
Python Solutions Engineer DUBAI
Dubai, UAE
Quality Assurance Engineer
Abu Dhabi, UAE
Databricks Platform Engineer
Abu Dhabi Emirate, UAE
Data Engineer
Abu Dhabi, UAE