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Senior Marketing Analyst

Twilio
Remote, IND
Senior · 5+ years experience
Remote
Discovered 1 weeks ago
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Responsibilities

  • In this role, you’ll:
  • Analysis & Insight: Dive deep into marketing performance data across the EMEA region, identifying trends, successes, and areas for improvement. Your analyses will form the backbone of our strategic marketing decisions, enabling us to sharpen our focus and optimize our approaches.
  • Strategic Guidance: Provide evidence-based recommendations to the VP of Marketing and the broader marketing organization. Your insights will inform adjustments in our marketing strategies, ensuring they are aligned with our regional revenue goals and broader company objectives.
  • Cross-functional Collaboration: Work closely with sales strategy and analytics, global marketing, and customer engagement teams to ensure a cohesive and integrated approach to market analysis and strategy implementation. As a bridge between data and strategy, your role will be pivotal in fostering internal solid partnerships.
  • Innovation & Optimisation: Champion using advanced analytics, marketing technologies, and data-driven insights to fuel innovation within our marketing practices. Your forward-thinking mindset will contribute to our continuous quest for excellence in customer engagement.
  • Reporting & Communicatio n: Craft and deliver compelling presentations and reports that distill complex data into clear, actionable insights. Your ability to communicate effectively across different levels of the organization will ensure that insights lead to action.

Qualifications

  • Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
  • Required:
  • At least 5 years of analytical experience with fluency in analytics tools (e.g. Python, Looker, SQL, Tableau)
  • 3+ years of experience leveraging data to uncover insights, and communicating to leadership teams to influence business strategy
  • A collaborative team player who thrives in cross-functional teams and is adept at building relationships across diverse groups.
  • Creative and strategic thinker with a passion for leveraging data to drive innovation and improvement in marketing practices.
  • Bachelor's degree in Marketing, Business, Statistics, or a related field. Advanced degrees or certifications in analytics, data science, or similar fields will be highly regarded.
  • Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools).
  • Desired:
  • Prior direct experience building or co-building an MMM model, or working as an embedded analytics partner to an MMM/data science team.
  • Prior experience in B2B marketing analytics, consulting, or an agency environment.
  • Experience working across multiple regions or in a global, matrixed organization.

Location

  • This role will be remote, and based in India (Karnataka, Telangana, Tamil Nadu, Maharashtra, Delhi).
  • Travel
  • We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
  • What We Offer
  • Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
  • Twilio thinks big. Do you?
  • We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.
  • So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.
  • Stay alert to recruitment fraud
  • We care about your safety. Scammers sometimes impersonate Twilio recruiters through fake job postings, emails, websites, or messages. Please ensure you are engaging with an official @ twilio.com email address. We will never ask for payment, gift cards, cryptocurrency, or banking information during the recruiting process. We do not make job offers without a formal interview process or conduct interviews exclusively through text-based messaging apps..
  • Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

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