Senior Manager, SoFi Plus Member Acquisition

What you'll need:

• 10+ years of relevant experience in product management, product strategy, portfolio management, growth, analytics, marketing strategy, or a related field.
• Demonstrated experience using data to size opportunities, prioritize growth initiatives, and influence product or business decisions.
• Strong analytical skills, including comfort working with large datasets, funnel metrics, segmentation, experimentation, and performance reporting – especially through the use of AI-powered tooling.
• Experience defining addressable audiences, channel opportunities, growth levers, and measurement frameworks.
• Proven ability to lead cross-functional initiatives and influence in a fast-paced, ambiguous environment without relying on formal authority.
• Excellent written and verbal communication skills, with experience preparing executive-level updates, business reviews, and decision materials.
• Strong program-management discipline, including the ability to manage timelines, dependencies, risks, readiness reviews, and stakeholder accountability.
• Ability to connect strategic priorities with operational execution and measurable business outcomes.
• High ownership mindset, strong judgment, and willingness to roll up your sleeves to get work done.

Nice to Haves:

• Experience in consumer fintech, financial services, subscriptions, loyalty, membership, or rewards programs.
• Experience with lifecycle marketing, in-product growth surfaces, onsite/app placements, CRM channels, or paid/owned acquisition channels.
• Experience partnering with analytics teams to build dashboards, measurement frameworks, or growth experimentation plans.
• Experience working in regulated environments with Legal, Compliance, Risk, or Operations stakeholders.
• Familiarity with SoFi products, SoFi Plus, rewards, member engagement, or cross-product growth motions.

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture.

As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities.

If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time.