Senior Manager, Sales Operations

Founded in 1995 as Angie’s List and rebranded in 2021

Global company with 9 brands in 8 countries and employees worldwide

Homeowners have turned to us for 300 million home projects and counting

We're looking for an analytically sharp, operationally obsessed Senior Manager of Sales Operations to steward the tools and systems that power our sales teams. In this role, you'll become the resident expert on our sales motion and rep experience — diagnosing friction, surfacing improvement opportunities, and driving the changes that make our teams faster and more effective.

Reporting to the Director of Sales Operations, you'll serve as the primary business steward for Salesforce and our broader sales tech stack. You'll aggregate and prioritize enhancement requests, partner closely with our Product working team to execute them, and validate their impact before scaling. Critically, you won't just make changes — you'll oversee adoption, working with our change management teams to ensure reps are equipped to use new tools and workflows, and tracking whether changes actually land.

This is a high-visibility, cross-functional role for someone who thrives at the intersection of sales strategy, systems execution, and change management — and who can tell a compelling story to leadership about what the data says and what to do about it.

Sales Motion & Rep Experience

Develop a deep understanding of our end-to-end sales motion, workflows, and rep experience across all sales segments — through direct shadowing, structured interviews, and usage data

Proactively identify pain points, inefficiencies, and opportunities for improvement in our tools and processes

Translate frontline rep feedback and usage patterns into actionable, prioritized enhancement recommendations

Serve as the internal voice of the rep when making tooling and process decisions — ensuring changes improve day-to-day experience, not just system architecture

CRM & Tech Stack Strategy

Serve as the primary business steward for Salesforce, owning the backlog of changes, enhancements, and new feature requests — including data quality, workflow automation, and reporting standards

Aggregate, triage, and prioritize incoming requests from sales leadership, reps, and cross-functional partners; evaluate trade-offs and maintain a clear, well-reasoned improvement roadmap

Oversee Salesforce data integrity and process consistency to ensure reporting is credible and adoption is measurable

Evaluate, recommend, and support implementation of adjacent tools in the stack (e.g., Clay, LeanData, ZoomInfo, etc.)

Assess opportunities to embed AI and automation into sales workflows — helping reps spend less time on manual tasks and more time on productive outreach

Testing, Validation & Adoption

Design and support testing protocols to validate the impact of changes before broader rollout

Define success metrics — including post-launch adoption rates, usage trends, and rep productivity impact — and monitor them consistently

Drive adoption of new tools and workflows through documentation, training, and structured change management; don't declare a launch complete until adoption is real

Synthesize learnings to inform future prioritization and build a continuous improvement loop

Reporting & Executive Communication

Build and maintain reporting and dashboards that give Sales leadership visibility into tooling adoption, backlog health, and shipped improvements

Translate complex operational data into clear, executive-ready analyses and recommendations

Establish and run a regular operating cadence with Sales leadership on work in progress, priorities, and outcomes

6+ years of experience in Sales Operations, Revenue Operations, or a related field

Hands-on Salesforce experience required — reporting, dashboards, workflow/process design, and data quality management; Admin certification a strong plus

Proven ability to manage a complex backlog and prioritize across competing stakeholder needs in a fast-moving environment

Experience working cross-functionally with technical or product teams to deliver systems improvements

Demonstrated ability to drive tool adoption through documentation, training, and change management — not just implementation

Strong data analytics capability: able to analyze usage and adoption data, identify trends, and translate findings into clear recommendations

Excellent written and verbal communication skills — able to translate business needs into technical briefs, and data insights into executive narratives

High-agency operator: you follow through, operate independently in ambiguity, and have a bias toward action

Experience with sales engagement or conversation intelligence tools (Outreach, Gong, Clari, ZoomInfo)

Familiarity with SQL, Tableau, Looker, or other BI tools for usage and adoption analysis

Experience evaluating or operationalizing AI/automation use cases in a sales environment

Prior experience in a high-growth marketplace or B2B SaaS environment

We know that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value individuals who bring diverse life experiences, educational backgrounds, cultures, and work experiences.

Our hiring process may utilize artificial intelligence (AI) tools to assist in candidate screening and assessment. Our AI tools are designed to complement, not replace, human decision-making.

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