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Senior Manager, Loyalty, CRM & Personalization Analytics

Chipotle Mexican Grill
Newport Beach, KSA
Full Time
Manager
Hybrid
4 weeks ago
SQLPythonRCustomer SegmentationLTV ModelingExperimentation
Free

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THE OPPORTUNITY

  • The Senior Manager, Loyalty, CRM & Personalization Analytics leads the strategy, execution, and measurement of analytics across Loyalty, CRM, and Personalization.
  • This role translates customer data into decisions that improve lifecycle engagement, campaign performance, personalization effectiveness, and long term customer value.
  • This is a high visibility, executive facing role. The Senior Manager will independently represent Loyalty, CRM, and Personalization analytics in senior leadership and ELT level discussions.
  • The ideal candidate is an expert storyteller and strategic problem framer, with the ability to turn ambiguous business questions into clear opportunities, measurable value, and action.
  • Sitting at the center of Loyalty & CRM, Marketing, Digital, Product, Finance, and Data & Analytics, this leader will help improve how performance is measured, how insights are communicated, and how customer growth opportunities are prioritized.
  • The role leads a team of analysts and sets the standard for analytical quality, experimentation rigor, stakeholder engagement, and insight communication.

What You’ll Do

  • Lead the analytics roadmap for Loyalty, CRM, and Personalization, aligning priorities to lifecycle growth, business impact, urgency, and feasibility.
  • Serve as the primary analytics voice in senior leadership and ELT level forums, shaping decisions with objective insights and clear recommendations.
  • Act as an internal consultant and strategic partner by turning ambiguous business questions into clear learning agendas, measurable opportunities, and objective recommendations.
  • Own measurement and performance management across Loyalty, CRM, and Personalization, including reporting, recurring readouts, and executive ready narratives.
  • Build customer cohorts, lifecycle frameworks, and value segmentation to explain performance drivers and surface growth opportunities.
  • Lead experimentation strategy, including test design, governance, incrementality, uplift measurement, attribution, and performance evaluation.
  • Ensure consistent, trusted measurement methodologies across reporting, experimentation, and strategic analysis.
  • Lead, coach, and develop a high performing team of analysts.
  • Establish standards for analytical quality, experimentation rigor, stakeholder engagement, and insight communication.
  • Improve the speed and quality of analytics through better workflows, modern tools, automation, and AI enabled approaches where they improve the work.
  • Foster a culture of curiosity, experimentation, collaboration, accountability, and continuous improvement.

WHAT YOU’LL BRING TO THE TABLE

  • Bachelor’s degree required in Analytics, Statistics, Economics, Engineering, Computer Science, Marketing Science, or a related quantitative field preferred. Advanced degree preferred.
  • 10+ years of experience in analytics, strategy, or consulting, with a focus on loyalty, CRM, personalization, lifecycle marketing, or customer growth.
  • Experience leading, coaching, and developing analytics teams.
  • Demonstrated success driving measurable business impact in analytically rigorous or high performance environments.
  • Strong executive presence, with the ability to lead senior level discussions, defend recommendations, and influence decisions with clarity and sound business judgment.
  • Deep experience with customer segmentation, LTV modeling, lifecycle analysis, experimentation, uplift and incrementality measurement, and foundational causal inference.
  • Hands on experience with SQL and Python or R, including work with large scale datasets, modern data platforms such as Snowflake, and BI tools such as Power BI.
  • Demonstrated ability to synthesize complex analysis into compelling executive narratives that clarify what changed, why it matters, what action is needed, and what business value is at stake.
  • Strong understanding of campaign analytics, performance measurement, test design, and customer lifecycle reporting.
  • Preferred: familiarity with CDPs, CRM or ESP platforms, loyalty systems, automation, or AI enabled analytics tools.
  • Preferred: experience in QSR, restaurant, retail, or other high frequency consumer businesses with strong lifecycle, loyalty, or digital engagement dynamics.

Leadership Behaviors

  • Strategic and intellectually curious leader with strong business acumen.
  • Effective communicator who simplifies complexity and influences senior stakeholders.
  • Strong operator who balances analytical rigor with speed, practicality, and executional excellence.
  • Collaborative leader who develops talent, builds trust, and fosters accountability.
  • Comfortable navigating ambiguity and prioritizing across multiple high impact initiatives.

PAY TRANSPARENCY

  • A reasonable estimate of the current base pay range for this position is $150,000.00–$222,000.00.
  • You are also eligible for annual cash bonuses and equity awards based upon performance and other factors.
  • Actual compensation offered may vary depending on skill level, experience, and/or education.
  • Chipotle offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and much more.

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