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Senior Manager, CRM
Groupe Dynamite Inc.
Quebec, CAN
Full-time
Senior
Onsite
Discovered 5 days ago
Customer relationship managementLifecycle marketingCRM strategyEmail marketingSMS marketingMobile app push marketing
Free
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Customer relationship managementLifecycle marketingCRM strategy
Role Overview
Lead the Customer Retention team as Senior Manager, CRM.
Own the CRM strategy, long-term roadmap, performance, and customer experience across email, SMS, app push, and emerging channels.
Report to the Director of Customer Retention and work closely with leadership and cross-functional teams.
Key Skills for This Role
Customer relationship managementLifecycle marketingCRM strategyEmail marketingSMS marketingMobile app push marketing
Full Job Posting
Company Overview
Groupe Dynamite Inc. is a Montréal-based public company operating the GARAGE and DYNAMITE omnichannel fashion brands.
The company operates nearly 300 stores across Canada and the United States and sells through its brand websites.
Role Overview
Lead the Customer Retention team as Senior Manager, CRM.
Own the CRM strategy, long-term roadmap, performance, and customer experience across email, SMS, app push, and emerging channels.
Report to the Director of Customer Retention and work closely with leadership and cross-functional teams.
Responsibilities
- Set the CRM vision, strategy, and multi-year roadmap.
- Guide next-best-action orchestration to grow engagement and customer lifetime value.
- Manage the CRM budget, governance, processes, and operational efficiency.
- Bring AI into decision-making, workflows, and customer experience improvements.
- Partner with brand, creative, product, IT, and other stakeholders.
- Present business cases, drive A/B testing, and analyze CRM performance data.
- Coach direct reports and build a high-performing CRM team.
- Ensure compliance with CASL, GDPR, and other data privacy regulations.
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