Senior manager- Advanced Analytics

WPP is the trusted growth partner for the world’s leading brands.

With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company.

We use the power of creativity to build better futures for our people, planet, clients and communities.

For more information, visit wpp.com.

WPP Media is WPP’s global media collective.

In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people.

It’s what elevates us to deliver exceptional experiences for both our clients and each other.

In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Some of the things we’d like you to do:

• Lead Strategic Measurement & Testing: Propose and develop learning agendas and quarterly measurement plans
• Orchestrate the setup, monitoring, and analysis of testing frameworks, including Conversion Lift Studies (CLS), Matched Market Testing (MMT), and Brand Lift Studies (BLS)