indeed
Senior Integrated Campaigns Manager
FORMA.AI
Toronto, CAN
Senior
1 weeks ago
Integrated Campaign ManagementB2B SaaS MarketingEvent MarketingCommunity ManagementProject ManagementContent Marketing
Free
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Integrated Campaign ManagementB2B SaaS MarketingEvent Marketing
About the Role
Forma.ai is looking for a Senior Integrated Campaigns Manager to own the planning, execution, and optimization of high-impact marketing campaigns across community, events, and content.
Key Skills for This Role
Integrated Campaign ManagementB2B SaaS MarketingEvent MarketingCommunity ManagementProject ManagementContent Marketing
Responsibilities
- Own integrated campaigns across Forma.ai's highest priority marketing initiatives, including community programs, major virtual events, in person programs, and seasonal initiatives.
- Translate campaign strategy into executable plans across timelines, channels, content, promotion, stakeholder responsibilities, sales follow up, and reporting.
- Ensure every major campaign has a defined ICP, message, offer, distribution plan, sales follow up motion, and success metrics.
- Partner closely with internal teams, external community members, SMEs, partners, and executive leadership.
- Identify opportunities to make campaigns more efficient, repeatable, and scalable over time.
- Build segmented follow up motions based on audience type, engagement level, and buyer readiness.
- Partner closely with Sales to align campaign strategy and execution across target accounts.
- Help own the execution and growth of Forma.ai's Sales Comp Think Tank community.
- Drive community member acquisition, onboarding, engagement, and retention efforts.
- Manage community programming strategy and logistics including speaker coordination, session planning, and run of show development.
- Lead execution for webinars, virtual summits, private community sessions, executive breakfasts, in person dinners, and other high value event programs.
- Repurpose high value marketing moments into multi channel campaign assets.
Requirements
- 4 7+ years of experience in B2B SaaS marketing, ideally in integrated campaigns, demand generation, community, field marketing, event marketing, or marketing programs
- Experience owning multi channel campaigns from strategy through execution
- Exceptional project management skills
- Experience running virtual and in person events, community programming, executive roundtables, customer events, or field marketing programs
- Strong understanding of how content, community, events, email, social, and sales follow up work together in a B2B marketing motion
- Comfort writing and editing campaign copy
- Strong B2B judgment
- Experience working with sales teams to support follow up, account engagement, and pipeline generation
- Ability to operate with autonomy in a lean, fast moving team
Full Job Posting
About Forma.ai
- Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized.
- We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.
About the team
- The marketing team sits at the center of Forma.ai's growth engine.
- We're strategic, creative, and relentlessly focused on building one of the most exciting, differentiated brands in the revenue technology space.
What you'll be doing
- Own integrated campaigns across Forma.ai's highest priority marketing initiatives.
- Translate campaign strategy into executable plans.
- Ensure every major campaign has a defined ICP, message, offer, distribution plan, sales follow up motion, and success metrics.
- Partner closely with internal teams, external community members, SMEs, partners, and executive leadership.
- Identify opportunities to make campaigns more efficient, repeatable, and scalable over time.
- Build segmented follow up motions based on audience type, engagement level, and buyer readiness.
- Partner closely with Sales to align campaign strategy and execution.
- Help own the execution and growth of Forma.ai's Sales Comp Think Tank.
- Drive community member acquisition, onboarding, engagement, and retention efforts.
- Manage community programming strategy and logistics.
- Lead execution for webinars, virtual summits, private community sessions, executive breakfasts, in person dinners, and other high value event programs.
- Manage timelines, dependencies, stakeholders, and deliverables across multiple concurrent initiatives.
Who we're looking for:
- 4 7+ years of experience in B2B SaaS marketing, ideally in integrated campaigns, demand generation, community, field marketing, event marketing, or marketing programs.
- Experience owning multi channel campaigns from strategy through execution.
- Exceptional project management skills.
- Experience running virtual and in person events, community programming, executive roundtables, customer events, or field marketing programs.
- Strong understanding of how content, community, events, email, social, and sales follow up work together in a B2B marketing motion.
- Comfort writing and editing campaign copy.
- Strong B2B judgment.
- Experience working with sales teams to support follow up, account engagement, and pipeline generation from marketing programs.
- Ability to operate with autonomy in a lean, fast moving team.
Bonus Points for Experience with:
- Marketing to RevOps, sales compensation, finance, sales leadership, HR, or enterprise operations audiences.
- Managing or growing a professional community.
- Working at a startup or scale up where marketing has to balance brand building, demand generation, and sales enablement.
- Building campaign systems from scratch, not just operating inside existing processes.
Additional Job Info
- Salary range: CAD 120K CAD 140K CAD
What you can expect from us
- Meaningful compensation including base salary and employee stock ownership plan.
- Healthcare coverage including medical, dental, vision, disability and life insurance, and paid parental leave.
- Learning and development with a CAD 750 yearly training stipend.
- Growth opportunities as an individual contributor or people leader.
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