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Senior Executive - Planning
Omnicom Media MENA
Abu Dhabi, UAE
Full Time
Mid
Yesterday
Media PlanningMedia BuyingData AnalysisDigital MarketingTraditional MediaClient Relationship Management
Free
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Media PlanningMedia BuyingData Analysis
About the Role
PHD, part of Omnicom Media Group, is seeking a Senior Executive Planning in Abu Dhabi to lead development of strategic media plans across digital and traditional platforms. The role involves analyzing data, managing client relationships, and optimizing campaign performance.
Key Skills for This Role
Media PlanningMedia BuyingData AnalysisDigital MarketingTraditional MediaClient Relationship Management
Responsibilities
- Develop a deep understanding of clients’ business objectives, marketing goals, and advertising strategies
- Work closely with clients to ensure media investments are optimized and deliver maximum return
- Apply strategic rationale and analytical thinking when building media plans and recommendations
- Create, analyze, and maintain detailed planning and performance reports (Competitive Snapshots, MRO Updates, etc.)
- Analyze market, audience, and performance data to derive insights and inform planning decisions
- Continuously monitor campaign delivery and recommend optimizations to improve performance
- Build and maintain strong relationships with media suppliers and industry partners
- Stay up to date with market trends, media innovations, and evolving online and offline opportunities
- Collaborate effectively with internal stakeholders to ensure accurate execution and alignment with client objectives
Requirements
- 2–3 years of proven experience in a similar media planning role within an agency environment
- Strong knowledge of media planning and buying tools
- Solid understanding of digital marketing and traditional media channels
- Strong analytical and organizational skills with excellent attention to detail
- Effective communication, interpersonal, and negotiation skills
- Fluency in English is required; Arabic is an advantage
Full Job Posting
Company Overview
- PHD is a global media and marketing communications agency, driven by innovation and creativity.
- Services include media planning & buying, strategic planning, data analytics & technology consultants, social & content marketing, SEO, and creative services.
Role Summary
- As a Senior Executive Planning, you will lead the development of strategic, insight driven media plans that maximize client marketing investment across digital and traditional platforms.
A Typical Day Will Include
- Develop a deep understanding of clients’ business objectives, marketing goals, and advertising strategies.
- Work closely with clients to ensure media investments are optimized and deliver maximum return.
- Apply strategic rationale and analytical thinking when building media plans and recommendations.
- Create, analyze, and maintain detailed planning and performance reports, including Competitive Snapshots, MRO Updates, Special Operations Presentations, Secondary PPT Updates, Positions Calendars, ID Cards, OOX Reports, Post Buys, PCAs, Weekly Digital Reports, and ad hoc requests.
- Analyze market, audience, and performance data to derive insights and inform planning decisions.
- Continuously monitor campaign delivery and recommend optimizations to improve performance.
- Build and maintain strong relationships with media suppliers and industry partners.
- Stay up to date with market trends, media innovations, and evolving online and offline opportunities.
- Proactively research industry developments to enhance strategic thinking and planning capabilities.
- Collaborate effectively with internal stakeholders to ensure accurate execution and alignment with client objectives.
The Ideal Candidate Will Have
- 2–3 years of proven experience in a similar media planning role within an agency environment.
- Strong knowledge of media planning and buying tools.
- Solid understanding of digital marketing and traditional media channels.
- Strong analytical and organizational skills with excellent attention to detail.
- Effective communication, interpersonal, and negotiation skills.
- Fluency in English is required; Arabic is an advantage.
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