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Senior Executive - Brand Management
Nykaa
Mumbai, KSA
Full Time
Mid
4 weeks ago
E commerce OperationsBrand ManagementRevenue TrackingInventory ManagementCatalog ManagementData Analysis
Free
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E commerce OperationsBrand ManagementRevenue Tracking
About the Role
Nykaa is looking for a proactive Senior Executive to support the execution and operational health of Beauty Private Label brands. Responsibilities include daily site maintenance, revenue tracking, inventory coordination, and system-level execution such as cart rules and catalog updates.
Key Skills for This Role
E commerce OperationsBrand ManagementRevenue TrackingInventory ManagementCatalog ManagementData Analysis
Responsibilities
- Assist in driving daily tasks required to meet planned yearly revenue targets for Private Label Beauty brands
- Execute operational tasks for brand events and daily site movements to support DRR and market share growth
- Coordinate cataloging and system side setup of new SKU launches
- Update catalogs, adjust prices, and monitor basic PLA settings to improve site CTRs
- Maintain daily and weekly data trackers meticulously to surface trends for team review
- Maintain zero error execution of daily homepage uploads, cart rules, and page curations
- Maintain homepage planning sheet accurately, tracking visibility and actual impressions
- Track daily homepage CTR data and flag performance drops to manager
- Assist in organizing monthly banner calendar, keeping track of spotlights, launches, and takeovers
- Coordinate with site team for regular banner slots and follow up on asset placement
- Conduct regular quality checks on Homepage and CLPs to verify correct pricing, banners, and spots
- Execute timely and accurate upload of CLP banners, PLAs, and L3 banners onto backend
Requirements
- Bachelor’s degree with 2–5 years of experience in Marketing, Category, Brand Management
- Deep understanding of online beauty retail, e commerce metrics (CTR, ROAS, SOV, DRR), and competitive market landscapes
- Ability to transform daily trackers, revenue data, and inventory reports into actionable commercial strategies
- Strong interpersonal skills to align with Supply Chain, Retail, Category, and Central Site teams
- High attention to detail regarding visual merchandising, site quality control, and discount compliance
Full Job Posting
Role Overview
- We are looking for a proactive and detail oriented Senior Executive to support the execution and operational health of our Beauty Private Label brands. You will be responsible for daily maintenance of on site properties, tracking revenue metrics, coordinating inventory pipelines, and managing flawle
Key Responsibilities
- Assist in driving daily tasks required to meet planned yearly revenue targets for Private Label Beauty brands.
- Execute operational tasks for brand events and daily site movements to support DRR and market share growth.
- Coordinate cataloging and system side setup of new SKU launches.
- Update catalogs, adjust prices, and monitor basic PLA settings to help improve site CTRs.
- Maintain daily and weekly data trackers meticulously to surface trends for team review.
- Maintain zero error execution of daily homepage uploads, cart rules, and page curations.
- Maintain homepage planning sheet accurately, tracking visibility and actual impressions.
- Track daily homepage CTR data and flag any immediate performance drops to manager.
- Assist in organizing monthly banner calendar, keeping track of spotlights, launches, and takeovers.
- Coordinate with site team for regular banner slots and follow up on asset placement.
- Conduct regular, detailed quality checks on Homepage and CLPs to verify correct pricing, banners, and spots.
- Execute timely and accurate upload of CLP banners, PLAs, and L3 banners onto backend.
Discount & Margin Management
- Configure promotional and discount parameters in system to ensure compliance with yearly discount targets.
- Track and report competitor Selling Prices and Dealer Prices to ensure brand competitiveness.
- Check active on site promotions daily to confirm they match pre aligned brand discount strategies.
- Log daily promotional costs and update discount trackers to help flag potential budget overruns.
Supply Chain & Inventory Health
- Monitor stock levels and flag potential OOS or low inventory situations based on core metrics.
- Track new launch inventory pipelines and follow up with SCM to ensure timely warehouse inwarding.
- Calculate and request baseline quantities for normal SKUs, GWPs, and pre packed combos for BAU and sale days.
- Maintain lists of slow moving and Clear To End stock to support team in deploying liquidation discounts.
Special Projects, Training & Channel Management
- Cover routine operational tasks for peers during short term absences to maintain workflow consistency.
- Help update and follow New Joiner SOPs to secure immediate software and system access for new team members.
- Coordinate with internal stakeholders (SCM, Retail, Category) to dispatch marketing assets and product details on time.
- Gather data for quarterly trend decks and monthly insights reports to capture market shifts and portfolio gaps.
Knowledge and Skill/Qualification Requirements
- Bachelor’s degree with 2–5 years of experience in Marketing, Category, Brand Management.
- Deep understanding of online beauty retail, e commerce metrics (CTR, ROAS, SOV, DRR), and competitive market landscapes.
- Ability to transform daily trackers, revenue data, and inventory reports into actionable commercial strategies.
- Strong interpersonal skills to seamlessly align with Supply Chain, Retail, Category, and Central Site teams.
- High attention to detail regarding visual merchandising, site quality control, and discount compliance.
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