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Senior Executive - Audience Marketing
Cancer Research UK (CRUK)
Stratford, QAT
Contract
Senior
Hybrid
3 weeks ago
Multi channel Campaign ManagementEmail MarketingSMS MarketingDirect MailPaid SocialData driven Marketing
Free
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Multi channel Campaign ManagementEmail MarketingSMS Marketing
About the Role
Cancer Research UK is looking for a Senior Executive, Audience Marketing to join the Loyalty and Cultivation team. The role focuses on below-the-line channels (email, SMS, direct mail, telemarketing, paid social) to engage and retain supporters.
Key Skills for This Role
Multi channel Campaign ManagementEmail MarketingSMS MarketingDirect MailPaid SocialData driven Marketing
Responsibilities
- Translate cross channel strategy into production specific briefs, leading on the delivery of data and digital campaign set up requirements
- Oversee the campaign set up and management process across all channels, ensuring campaign elements are audited prior to launch
- Work with Adobe, Social and Marketing Delivery teams to deliver email, SMS, social and other specialist marketing activity
- Undertake internal and external landscape analysis to define and develop audiences and product offerings
- Translate the product marketing plan into cross channel integrated briefs
- Take responsibility for the content and creative production process, working with agencies, freelancers and in house Creative Team
- Work with UX experts to devise pre launch test and learn initiatives and in campaign A/B testing
- Lead on all aspects of campaign delivery including direct mail production and fulfilment and paid digital campaign delivery
- Lead on in campaign reporting and post campaign analysis, sharing recommendations for optimisation
Requirements
- Relevant experience of delivering multi channel campaigns from planning through to execution and analysis
- Good understanding of end to end supporter or customer journeys and the role of different channels
- Data driven with a good understanding of UX principles and experience of interpreting results
- Experience of developing highly effective campaign assets for use across channels
- Experience working day to day on email service platforms (Adobe desired but not essential)
- Commercially aware with understanding of budget management
- Experience of building positive working relationships and working effectively as part of a team
- Experience of managing own workload, meeting deadlines and effectively handling changing priorities
Full Job Posting
Role Overview
- Senior Executive – Audience Marketing at Cancer Research UK.
- Reports to Audience Marketing Manager.
- 12 month fixed term contract, full time 35 hours per week.
- Location: Stratford, London Office based with high flexibility (1 2 days per week in the office).
What will I be doing?
- Translate cross channel strategy into production specific briefs.
- Oversee the campaign set up and management process across all channels.
- Work with Adobe, Social and Marketing Delivery teams to deliver email, SMS, social and other specialist marketing activity.
- Undertake internal and external landscape analysis to define and develop audiences and product offerings.
- Translate the product marketing plan into cross channel integrated briefs.
- Take responsibility for the content and creative production process.
- Work with UX experts to devise pre launch test and learn initiatives and in campaign A/B testing.
- Lead on all aspects of campaign delivery including direct mail production and fulfilment and paid digital campaign delivery.
- Lead on in campaign reporting and post campaign analysis.
What are we looking for?
- Relevant experience of delivering multi channel campaigns.
- Good understanding of end to end supporter or customer journeys.
- Data driven with a good understanding of UX principles.
- Experience of developing highly effective campaign assets.
- Experience working day to day on email service platforms (Adobe desired).
- Commercially aware with understanding of budget management.
- Experience of building positive working relationships.
- Experience of managing own workload, meeting deadlines.
What will I gain?
- Supportive working environment with generous benefits package.
- Career and personal development opportunities.
- Policies to improve work life balance.
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