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Senior Event Operations Manager

Geotab

CAN

Full-time

Senior

Onsite

$110,000–$135,000

Discovered 3 weeks ago

Event operationsMarketing operationsRevenue operationsBudget managementFinancial trackingSalesforce

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About Geotab

Geotab is a global IoT and connected transportation company that connects commercial vehicles, provides web-based analytics, and supports fleet automation.

Geotab uses data analytics and machine learning to improve productivity, fuel efficiency, driver safety, and regulatory compliance.

Role Overview

The Senior Event Operations Manager serves as a strategic bridge between the global events program, market trends, and revenue generation.

The role owns the operational engine, data flow, and financial governance that support profitable events.

The role operates across Marketing, Sales, and Finance and serves as a subject matter expert for scalable event-driven business growth.

Impact and Responsibilities

Own global events financial tracking, budgets, vendor invoicing, procurement, contracts, ROI, cost-per-lead, and cost-offset reporting.
Administer Salesforce campaigns, hierarchies, dashboards, event registration platforms, and lead retrieval systems.
Design marketing workflows, synchronize registration data with Salesforce, and maintain lead tagging, segmentation, and routing.
Build dashboards and report on event performance, pipeline contribution, attendee engagement, MQLs, opportunity influence, and deal velocity.
Collaborate with Sales, Revenue Operations, Partnerships, Product Marketing, and Events to align programming with go-to-market priorities.
Use feedback loops, surveys, event data, and industry trends to improve processes, guide strategy, and identify long-term opportunities.
Develop strategic association and sponsor partnerships and own the event campaign narrative.
Analyze how event participation affects deal velocity and buyer intent to guide resource allocation and strategic shifts.

Qualifications

8–10 years of experience in Marketing Operations, Revenue Operations, or Commercial Event Operations in a high-volume, high-budget B2B environment.
A bachelor’s degree in Business Administration, Marketing, or a related field is required; equivalent education and work experience may be substituted.
Expert-level Salesforce proficiency covering campaign management, lead routing, reporting, and dashboard creation.
Salesforce Administrator certification is a strong plus.
Strong knowledge of marketing automation platforms and CRM integration.
Hands-on experience with event software and registration platforms such as Cvent, Bizzabo, Splash, or RainFocus.
Experience managing multi-million-dollar budgets and optimizing complex event expenditures.
Understanding of lead lifecycles, pipeline attribution, and B2B sales funnels.
Strong organizational skills for scalable processes, multiple timelines, and cross-functional accountability.

Benefits

Benefits include flexible working arrangements, home office reimbursement, parental programs, learning opportunities, electric vehicle incentives, medical and dental benefits, and retirement savings.
The listed benefits are offered to full-time permanent employees only.

Work Model

Geotab uses a flexible hybrid working model supporting both in-person and virtual work.
Remote work requires a reliable internet connection with at least 50 Mbps download and 10 Mbps upload speeds.

Compensation

The hiring range is $110,000–$135,000 CAD annually.
Actual base salary may vary based on skills, qualifications, education, experience, location, market data, and other compensation components.