Senior Director, EMEA Sales Development

About Perk

About the Role

Strategy and Operating Model

• Define and evolve inbound and outbound prospecting strategy to optimize pipeline quality and revenue coverage.
• Own SDR cadences, playbooks, tooling, ways of working, career paths, and operating model changes.
• Determine organizational structure, territory allocation, management placement, and resourcing.

Tooling and AI Adoption

• Own decisions on sequencing and engagement tools, intent and enrichment data, call intelligence, and automation of non-selling work.
• Set standards for evaluating and adopting AI-assisted workflows while balancing productivity, quality, and compliance.

People Leadership

• Lead, coach, and develop SDR managers and team leaders and build the leadership bench.
• Own hiring and termination decisions and partner with Talent Acquisition on headcount, sourcing, hiring processes, and compensation positioning.
• Build career paths and succession plans and drive accountability through consistent coaching and performance management.

Pipeline and Reporting

• Ensure high-quality pipeline generation with clear KPIs, activity standards, and conversion benchmarks by segment and channel.
• Own SDR productivity and ramp metrics and produce leadership reporting on performance, capacity, and risk.

Cross-Functional Partnership

• Partner with Marketing and RevOps on lead quality, routing, rules of engagement, and tooling.
• Align with regional Sales leadership and the Revenue Leadership Team on priorities, resourcing, and governance.
• Partner with Talent Acquisition on hiring capacity, process design, and compensation positioning.

What We Are Looking For

• Experience leading a multi-region SDR or sales development function at meaningful scale, with evidence of organization, coverage, or resourcing decisions.
• Ownership of hiring, performance decisions, underperformance management, and succession planning for a large function.
• Experience materially redesigning an operating model in response to a business need.
• A clear perspective on AI and automation in SDR work and responsible tool adoption.
• Comfort with matrixed reporting lines and multiple regional stakeholders.
• Ability to interpret pipeline and productivity data and challenge performance numbers.

How We Work

• Perk follows an in-person-first approach, with employees working together in person three days per week.
• This role requires being within commuting distance of a Perk hub.