Senior Director, Brand Strategy & Creative Studio

Own Babylist's brand positioning, visual identity system, and long-term brand architecture — the point of view every other function borrows from.

Lead the creative studio: design across brand, campaign, digital, and photography direction; brand film and high-production video.

Partner with the Product Design team who is key partner and drives how the visual design system is utilized across our most important customer surfaces including the app and our .com experience.

Own campaign concepting for Babylist's biggest brand moments, from idea to execution across every channel. Partner with your peer and their team on the Content Team that will create and execute owned social, editorial, influencer and community as well as with the head of Corporate Communications & Experiential (which oversees our showrooms in NY & LA)

Define the handshake between creative studio and content teams alongside the Sr. Director, Content, Social & Creator Marketing and do not just follow one that's handed to you.

Partner with engineering to turn the brand book into a living , AI-accessible system or a brand brain that lets marketers and product designers across the company check their own work against the standard and ship without a manual approval queue. And ensure there is an approach to maintaining the brain and feeding it learnings.

Lead Partnership Marketing: brand partner co-marketing, retail activations, and branded content sponsorships, with a director reporting directly to you.

You're building the function from a strong brand foundation but at a moment when our ambitions are bigger and demand generation will have real investment. Brand strategy at Babylist is something that will have a bigger remit in our evolution and this is an opportunity to set the scope up with ambition and create something that fuels our next chapter of growth.

You report directly to the CMO, with a direct hand in how millions of families experience Babylist at one of the most emotional moments of their lives.

Babylist has real brand love and real headroom with 15% aided awareness with a business that already works. You're not finding a market; you're building the story for one Babylist already owns.

You'll own the shift from manual brand gatekeeping to an AI-enabled system that scales a genuinely new kind of brand leadership, not a retread of the old creative director job.

Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.

Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.

We work with focus and intention, then step away to recharge

We believe in exceptional management, and we invest in the tools and the time to connect with colleagues

We build products that positively impact millions of people's lives

AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts

Competitive pay and meaningful opportunities for career advancement

We believe technology and data can solve hard problems

We're committed to career progression and performance-based advancement

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Interview Integrity. AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles.