Senior Digital Program Manager

Partner with the VP of Digital to co-develop the ECMD e-commerce product roadmap; own all day-to-day execution of that roadmap

Translate business priorities into clearly defined, sequenced, and estimated product features and epics

Maintain and groom the product backlog; write and refine user stories, acceptance criteria, and requirements documentation

Run daily development standups; ensure sprint commitments are met and blockers are cleared quickly

Coordinate with developers to ensure daily delivery velocity and roadmap alignment

Own QA acceptance for shipped features; ensure releases meet business requirements before go-live

Track and report product delivery metrics, sprint velocity, and roadmap progress to VP of Digital and senior stakeholders

Build and maintain a comprehensive, centralized knowledgebase and document library covering all ECMD website and mobile app features, including feature summaries, user guides, release notes, and technical context; ensure this resource is well-organized, current, and easily accessible to all relevant stakeholders including sales, operations, marketing, and development teams

Own ECMD digital adoption goals and targets; develop and manage adoption plans in partnership with sales leadership and operations teams

Work closely with the ECMD E-Commerce Customer Service Representative to support digital customer-facing service activities and reinforce adoption at the account level

Build and maintain adoption reporting dashboards, territory-level target lists, and measurement infrastructure leveraging Salesforce and BI platforms

Partner with ECMD sales and operations teams to embed digital adoption into the sales culture; equip salespeople with tools, data, and talking points to convert customers to digital

Identify and act on digital adoption gaps by customer segment, product category, territory, and account type

Monitor and report customer digital engagement trends; escalate attrition risk accounts and recommend intervention strategies Marketing Collaboration

Serve as primary digital stakeholder to the Marketing Operations Manager; define e-commerce marketing priorities, campaign needs, and feature-launch support requirements for the Marketing Ops function to execute

Champion product category e-commerce growth by providing ECMD product managers and brand teams with digital performance data and campaign recommendations

Support promotional planning, content strategy, and digital merchandising decisions that drive online revenue

Act as the primary digital voice in cross-functional meetings with sales, operations, IT, and executive leadership at ECMD

Build strong relationships with ECMD stakeholders to ensure digital initiatives are aligned to business needs and adopted at scale

Communicate roadmap status, adoption performance, and strategic priorities clearly to ECMD leadership

Durham, NC, USA

5+ years of e-commerce or digital program management experience, preferably in B2B distribution, wholesale, or industrial verticals

Proven ability to own and execute a digital roadmap from backlog grooming through sprint delivery and launch

Experience running Agile/Scrum ceremonies including standups, sprint planning, retrospectives, and backlog grooming

Strong understanding of e-commerce platforms and digital commerce technology

Demonstrated success driving digital adoption, customer engagement, or e-commerce penetration growth

Proficiency with CRM platforms, preferably Salesforce; ability to leverage CRM data for adoption targeting and reporting

Experience working cross-functionally with sales, marketing, operations, and technology teams

Analytical mindset; comfortable building and interpreting dashboards, reports, and performance data in BI tools

Strong written and verbal communication skills; able to translate technical concepts for non-technical stakeholders

Experience building and maintaining product documentation, feature knowledgebases, or internal wikis that serve crossfunctional teams

Experience managing direct reports or cross-functional team members

Experience in HVAC, building materials, industrial distribution, or a related B2B trade industry

Familiarity with EDI, ERP integrations, or automated inventory/ ordering systems in a distribution context

Experience with mobile app product management

Exposure to AI-powered digital tools such as chatbots, recommendation engines, or technical support tools

Working knowledge of digital marketing channels including email, SEO, and paid search as they relate to e-commerce performance

Full-Time

Salaried

East Coast Metal Distributors