Senior Data & Analytics Product Manager - North America
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Key skills for this role
About the Role
Royal Canin (Mars) seeks a Senior Data & Analytics Product Manager to lead the North American marketing analytics product portfolio, focusing on evolving Marketing Mix Modeling (MMM) to a causal and AI-native framework.
Key Skills for This Role
Responsibilities
- Continuously build a roadmap of highest impact analytical product areas with focus on value generation for Marketing
- Understand current state process, pain points, user personas, and existing tooling to synthesize viewpoints
- Architect the backlog of Epics that iteratively address the problem using the agile framework
- Prioritize Epics into Product releases and advocate for resourcing
- Oversee a squad of technical resources (data engineers, data scientists, contractors/vendors) deployed to the Product
- Evaluate solution’s ability to solve the problem through adoption and other value creation indicators
Requirements
- Bachelor’s degree in Data Science, Statistics, Marketing Analytics, Business, Computer Science, or related quantitative field (Master’s preferred)
- 7+ years of progressive experience in data & analytics, with focus on marketing analytics and media mix modeling
- Strong background in Marketing product delivery for Data & Analytics with focus on Marketing Mix Management
- Expertise in modern MMM including causal and AI based approaches (e.g., Bayesian methods, hierarchical models)
- Track record of customer facing success and business acumen
- Strength in business to science translation
- Strong analytics foundation in causal inference, advanced statistical modeling, and machine learning
- Experience in delivery management of analytical products
Full Job Posting
Job Description
- Are you a visionary data leader ready to revolutionize how a global giant connects with pet parents and consumers?
- At Royal Canin, a proud division of Mars, Incorporated, we are undergoing a monumental Digital Transformation.
- We are looking for a trailblazing Senior Data & Analytics Product Manager (North America) to join our Global D&A Team.
What will be your key responsibilities?
- Continuously build a roadmap of highest impact analytical product areas with a focus on value generation for our Marketing function.
- Understand current state process, pain points, user personas, and existing tooling to synthesize many different viewpoints of the problem.
- Architect the backlog of Epics that iteratively address the problem using the agile framework.
- Prioritize Epics into Product releases and advocate for resourcing to achieve analytical product goals.
- Oversee a squad of technical resources (including data engineers, data scientists, contractors and/or vendors).
- Evaluate solution’s ability to solve the problem through adoption and other value creation indicators.
What are we looking for?
- Education: Bachelor’s degree in Data Science, Statistics, Marketing Analytics, Business, Computer Science, or a related quantitative field. A Master’s degree is preferred.
- Core Experience: 7+ years of progressive experience in data & analytics, with a focus on marketing analytics and media mix modeling.
- MMM Expertise: Strong background in Marketing product delivery for Data & Analytics with a particular focus on Marketing Mix Management.
- Stakeholder Leadership: Track record of customer facing success and business acumen.
- Business to Science Translation: Strength in business to science translation.
- Analytics Foundation: Strong analytics foundation, with experience in areas such as causal inference, advanced statistical modeling, and machine learning.
- Delivery Management: Experience in delivery management of analytical products.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company.
- Best in class learning and development support from day one.
- An industry competitive salary and benefits package, including company bonus.
Base Salary Range
- CAD 108,672.00 CAD 142,632.00
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