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Senior Data Analyst
Montu UK
Reading, GBR
Full-time
Mid-Senior
Hybrid
Discovered 1 weeks ago
Marketing analyticsDigital analyticsSQLGA4Marketing performance analysisMarketing spend analysis
Free
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Role Overview
Montu UK is seeking a Senior Data Analyst specialising in Marketing Analytics.
The role turns marketing, customer journey and performance data into commercially meaningful action.
This is a hands-on senior individual contributor position requiring independent prioritisation and delivery.
Key Skills for This Role
Marketing analyticsDigital analyticsSQLGA4Marketing performance analysisMarketing spend analysis
Full Job Posting
Workplace
- The role is hybrid, with remote working available for people based in the UK.
The Role
Montu UK is seeking a Senior Data Analyst specialising in Marketing Analytics.
The role turns marketing, customer journey and performance data into commercially meaningful action.
This is a hands-on senior individual contributor position requiring independent prioritisation and delivery.
What You Will Do
- Provide actionable insights across paid media, CRM, lifecycle marketing, Google, Meta and social channels.
- Analyse marketing spend and outcomes to improve optimisation and investment decisions.
- Own and evolve GA4 tracking around meaningful performance metrics.
- Analyse lifecycle journeys, retention and engagement across multiple data sources.
- Own marketing data requirements and work with Analytics Engineers on models and dashboards.
- Lead advanced measurement beyond basic attribution, moving from LTV and CAC toward incrementality.
- Communicate findings through dashboards, presentations and conversations with senior stakeholders.
What You Need
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