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The Data Analytics team at RAPP is a driving force behind the agency's success.
Sitting within a wider Marketing Sciences team, we drive value for our clients by delivering work that helps them to market and run their businesses more effectively and efficiently, empowering them to make data-driven decisions that directly impact performance and drive measureable results.
The Data Analytics team at RAPP is a driving force behind the agency's success. Sitting within a wider Marketing Sciences team, we drive value for our clients by delivering work that helps them to market and run their businesses more effectively and efficiently, empowering them to make data-driven decisions that directly impact performance and drive measureable results.
As a Senior Analyst, you’ll lead projects end-to-end, direct junior analysts, and help shape strategies that use data to drive smarter decisions across channels. You will do this on one flagship clients or across multiple accounts, and will also play a role in supporting new business growth, and driving best practice across the team.
Some of the projects and tasks you may lead include:
Delivering and managing an on-going test and learn planm for a client’s omnichannel marketing activities
Lead a strategic initiative to understand how to use a client’s first party data to power above-the-line media buys.
Lead a progressive data capture exercise that clients can use to understand how to drive overall levels of data quality and volume in their business
Use RAPP’s AI tools to drive an ongoing creative optimization programme
Create multi-variate customer segments and measure the impact of marketing against this audience
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RAPP’s clients are hugely varied, as is the work they ask us to do. But what unites them is that data is a strategic imperative for them. You will be front and centre of what RAPP does, and a key part of delivering for and growing your client.
You’ll be joining a large (30+) group of talented and supportive people, in a group where culture and team cohesion really matter.
We treat our team as grown ups. You will have proper autonomy to run your own projects – with the help of said supportive team, of course.
Developing how we work and function as a team is a group endeavour, not just the highest paid person in the room. You will be canvassed, and your voice listened to, around what our deliverables should look like and how our team should run.
You will likely work across some of the following areas in your RAPP career and experience of any of the below is a plus; if you have experience of none of these things but think you fit the main criteria, we’d still love to hear you.
Creating data pipelines and scheduling regular batch jobs (in Airflow or equivalent).
Working with cloud environments in an engineering capacity
Marketing orchestration/ad tech tools/stacks (Salesforce/Braze/Adobe/DSPs etc)
Social analytics
Attribution/MMM
Brief writing for more junior team members
Business casing
Customer segmentation and modeling
Running test and learn programmes
Customer journey/experience planning
Tagging, tracking and taxonomy
Team management/mentoring
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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Full-time
Senior · 4+ years experience
Hybrid
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