recruitee
Senior Data Analyst
Eurotunnel
Folkestone, GBR
Full-time
Senior
Hybrid
GBP 41091-41091 yearly / year
Discovered 2 days ago
SalesforceSalesforce Marketing CloudSQLPower BIPythonAI
Free
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SalesforceSalesforce Marketing CloudSQL
Role Overview
The Senior Data Analyst is responsible for leading the strategy, governance and optimisation of customer data within the CRM function.
The role ensures the integrity, accuracy and effective use of customer data to support customer engagement, sales performance and business decision-making.
Working closely with Commercial, Marketing and IT teams, the postholder will drive data-led improvements, maximise the value of CRM systems and support the development of advanced analytics capabilities across the organisation.
Job requirements
• Develop and implement CRM data strategies aligned with business objectives and customer engagement goals.
• Lead data governance activities, ensuring data accuracy, quality standards, validation processes and compliance requirements are maintained.
• Act as the subject matter expert for CRM data and Salesforce, providing leadership on system administration, optimisation and governance.
• Manage and enhance customer data integrations across CRM and wider business systems, including data architecture, automation and reporting solutions.
• Produce analysis, reporting and insights to support customer engagement, marketing effectiveness, commercial performance and strategic decision-making.
• Collaborate with internal stakeholders and external partners to develop CRM and analytics capabilities and promote best practice in data management.
• Lead GDPR, data protection and data governance activities, ensuring compliance with regulatory requirements and organisational policies.
• Support the development of future data capabilities, including AI, predictive analytics and enhanced customer insight initiatives.
• Manage, coach and support the CRM Data Executive, fostering capability development and high performance.
Key Skills for This Role
SalesforceSalesforce Marketing CloudSQLPower BIPythonAI
Full Job Posting
Job description
The Senior Data Analyst is responsible for leading the strategy, governance and optimisation of customer data within the CRM function. The role ensures the integrity, accuracy and effective use of customer data to support customer engagement, sales performance and business decision-making. Working closely with Commercial, Marketing and IT teams, the postholder will drive data-led improvements, maximise the value of CRM systems and support the development of advanced analytics capabilities across the organisation.
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