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CPAP.com is looking for an Analyst & CRO Specialist to serve as our core data analyst— the primary owner of reporting, analytics, and data infrastructure across the business, with conversion rate optimization as a key focus area. You'll be the go-to person for "what does the data say," building the dashboards and pipelines the whole company relies on, while also running the CRO testing program end to end. This is a hands-on, data-first role for someone who's equally comfortable modeling data in BigQuery, building a dashboard a non-technical stakeholder can read at a glance, and presenting a test readout to leadership.
CPAP.com is looking for an Analyst & CRO Specialist to serve as our core data analyst— the primary owner of reporting, analytics, and data infrastructure across the business, with conversion rate optimization as a key focus area. You'll be the go-to person for "what does the data say," building the dashboards and pipelines the whole company relies on, while also running the CRO testing program end to end. This is a hands-on, data-first role for someone who's equally comfortable modeling data in BigQuery, building a dashboard a non-technical stakeholder can read at a glance, and presenting a test readout to leadership.
Core Analytics & Reporting
Serve as the company's primary data analyst, owning reporting across e-commerce, marketing, product, and operations
Build and maintain dashboards; define and standardize metrics so stakeholders across the company are working from the same numbers
Own our data pipelines and modeling in BigQuery; understand how data flows in and structure it so it's usable
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Be the point person for ad hoc data requests and deeper analysis across departments
Monitor key business metrics and proactively flag trends or anomalies, not just report on request CRO & Testing
Own the CRO testing roadmap: identify opportunities, prioritize by impact, and run A/B and multivariate tests end to end
Analyze site funnel, checkout, and PDP performance to find friction points and drop-off
Partner with dev and design teams to scope, build, and QA test variants
Report on test results with clear recommendations — win, lose, or inconclusive
Maintain a testing log and knowledge base so learnings compound over time
4+ years in a data analyst, analytics, or BI role, ideally with e-commerce exposure
Strong SQL skills and real experience with data pipelines and data modeling
Direct experience with Google BigQuery
Comfort owning reporting infrastructure end to end — not just pulling numbers, but deciding how they should be structured and presented
Experience using AI tools (Claude, ChatGPT, MCP-based workflows) to accelerate analysis and reporting a plus
Experience with A/B testing platforms (Intelligems and/or Shoplift)
Experience with Shopify strongly preferred
Ability to write a clear test hypothesis and know when a result is actually significant Excellent written and verbal communication — you'll be presenting findings to non-technical stakeholders across the company
Experience with SourceMedium or similar attribution/reporting platforms
Experience with PostHog or similar product analytics tools
Experience in DTC health, wellness, or medical device e-commerce
Familiarity with subscription or bundle purchase flows
Basic HTML/CSS for reviewing or lightly editing test variants
Private U.S. direct-to-consumer CPAP retailer selling machines, masks, supplies, and sleep-apnea products to patients.
Visit company websiteFull-time
Mid · 4+ years experience
Remote
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