Senior Data Analyst - CRM Analytics

Key Responsibilities

• Translate complex business questions into clear analytical frameworks, delivering insights that directly drive strategic decisions.
• Design and execute in-depth analyses to evaluate campaign performance, customer segmentation, and engagement patterns across the customer lifecycle.
• Apply advanced testing methodologies (A/B testing, incrementality) to measure and significantly improve the effectiveness of CRM campaigns.
• Develop and maintain critical dashboards and reporting tools that track key CRM metrics and provide actionable insights for marketing teams.
• Collaborate closely with Analytics Engineering, CRM technology, and Product teams to ensure data integrity and help define requirements for new initiatives.
• Build and optimise customer segmentation models to enhance targeting and personalisation strategies.
• Contribute to the development of the overall CRM analytics strategy and measurement framework.

Required Qualifications

• Proven, hands-on experience in marketing analytics, specifically within CRM or lifecycle marketing domains.
• You'll need a strong technical skillset, especially advanced SQL proficiency to handle complex data manipulation in a modern data warehouse (like Snowflake).
• Experience with data modeling (dbt) and visualisation tools to create insightful and easy-to-digest dashboards and reports.
• Comfortable with a programming language such as Python or R for data analysis.
• Solid understanding of experimental design and statistical testing methodologies.
• Excellent communication skills with the ability to translate complex analyses into clear, actionable business recommendations.
• Experience working cross-functionally with marketing and product teams.

Preferred Qualifications