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Key skills for this role
Are you curious and passionate about ideas and the impact brands can have on the world? Do you thrive in a creative and collaborative environment? Are you looking for a place to learn and grow as a copywriter, with a vast pool of experienced creatives to mentor and guide you? If so, read on.
As a Senior Copywriter, you will conceptualize ideas in partnership with a Senior Art Director. Then, reporting to the Creative Director, you will develop, realize and present your concepts, all within clients’ marketing strategies and across traditional and digital media.
Are you curious and passionate about ideas and the impact brands can have on the world? Do you thrive in a creative and collaborative environment? Are you looking for a place to learn and grow as a copywriter, with a vast pool of experienced creatives to mentor and guide you? If so, read on.
As a Senior Copywriter, you will conceptualize ideas in partnership with a Senior Art Director. Then, reporting to the Creative Director, you will develop, realize and present your concepts, all within clients’ marketing strategies and across traditional and digital media.
1: Understand your portfolio of brands and their strategic goals
Use advertising to solve marketing problems
Understand when an idea is appropriate for a brand
2: Create and develop effective, memorable ideas and ad campaigns
Apply your knowledge of agency processes, advertising and the world at large to come up with original ideas for your brands
Understand all aspects of the creative elements that go into executing an idea
Translate innovative concepts into finished copy for all media
Adopt brand voice
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Write in a clear, concise, convincing manner
Generate effective headlines and copy
Work closely with art directors, account services and production personnel to guide and polish creative ideas (with the outcome being effective, on-brand campaigns)
3: Present ideas in collaboration with the art director both internally and externally.
Deliver brand-appropriate work with minimum revisions required by client
Give, receive and apply creative feedback
Participate in new business development
Diploma in a relevant discipline
7 years of experience in an advertising agency
Experience in consumer brands
Natural ability to generate creative ideas
Superior editing, proofing and writing skills
Highly articulate and skilled in the use of language
Strong awareness of the power of communication and proficiency in capitalizing on it
Ability to give, receive and apply creative feedback
Strong and enthusiastic presenter, driven by innovation and creativity
Outgoing, approachable team player
Ability to work in a fast-paced environment
Curious by nature, collaborative and professional
Proficiency in MS Office 365 (Word/Excel/PowerPoint); Apple Keynote
Proficiency in English (written and spoken)
Healthcare agency experience an asset but not required
Challenging Work - As leaders in the health advertising industry, we thrive on solving complex problems and innovation. Each employee is encouraged to bring their best ideas forward to solve problems.
Dedicated Team - It’s in our DNA to work hard and play hard: celebrate our wins, laugh and have fun. We are stronger, together, when we are open and real. At Tank WW, everyone is valued and plays an important role in our shared success. We care for our people and our clients.
Global Community - Support from the WPP People community and bring your contribution to a greater good while collaborating on WPP strategic projects or initiatives.
A global health and wellness advertising agency where creativity, strategy, and bravery combine to create work that matters.
Visit company websiteJobs and hiring trendsUSD 65000-115000 yearly / year
Full-time
Senior · 7+ years experience
Hybrid
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