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Senior Content Strategist

iGate Technologies Pakistan
Dubai, UAE
Full Time
Senior
1 weeks ago
Content StrategySEOEcommerce MarketingGoogle AnalyticsAhrefsSemrush
Free

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Content StrategySEOEcommerce Marketing
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Position Overview

  • RDX Sports is a globally recognized combat sports and fitness brand trusted by professional athletes and fitness enthusiasts across more than 100 countries.
  • We are seeking an experienced Senior Content Strategist to lead the strategic direction of content across our ecommerce ecosystem.
  • This is a high impact consulting role focused on content strategy, customer experience, SEO, brand storytelling, and revenue growth.

Key Responsibilities

  • Develop and own the global content strategy for the RDX Sports website.
  • Build content frameworks aligned with business objectives, customer journeys, and brand positioning.
  • Create scalable content roadmaps supporting product launches, seasonal campaigns, and international expansion.
  • Identify content gaps, opportunities, and priorities using data driven insights.
  • Define editorial standards, governance, and best practices across all digital channels.
  • Optimize website content architecture to improve user experience and conversion rates.
  • Develop strategies for product pages, category pages, buying guides, educational content, landing pages, and brand storytelling.
  • Collaborate with UX, Product, and Ecommerce teams to improve customer journeys.
  • Partner with SEO specialists to create long term organic growth strategies.
  • Ensure content aligns with evolving search engine algorithms and user intent.
  • Develop topic clusters, content hubs, pillar pages, and authority building initiatives.
  • Oversee content optimization for international markets and multilingual expansion where applicable.

Brand Storytelling & Innovation

  • Strengthen the RDX Sports brand voice across all digital touchpoints.
  • Ensure consistency in messaging across product content, campaigns, blogs, email marketing, and social media.
  • Develop storytelling frameworks that reinforce brand credibility and customer trust.
  • Introduce AI powered content workflows to improve efficiency without compromising quality.
  • Evaluate emerging content technologies and recommend scalable solutions.
  • Establish quality assurance processes for AI assisted content production.

Analytics & Team Collaboration

  • Define content KPIs aligned with business growth.
  • Monitor engagement, SEO performance, conversion rates, and customer behavior.
  • Conduct regular content audits and present strategic recommendations to senior leadership.
  • Measure ROI of content initiatives and optimize accordingly.
  • Mentor internal content writers and SEO teams through strategic guidance.
  • Collaborate with Marketing, Branding, Design, Product, Ecommerce, and Development teams.

Required Qualifications

  • 8 12+ years of experience in Content Strategy, Digital Content, or Ecommerce Marketing.
  • Proven experience developing content strategies for global ecommerce or D2C brands.
  • Strong understanding of SEO, UX writing, customer journey mapping, and content architecture.
  • Experience managing enterprise level content ecosystems.
  • Deep knowledge of ecommerce platforms and digital customer behavior.
  • Experience working with distributed or global teams.
  • Strong analytical mindset with expertise in content performance measurement.
  • Excellent stakeholder management and presentation skills.

Preferred Experience & Tools

  • Experience in Sports & Fitness, Sporting Goods, Consumer Goods, Lifestyle Brands, Fashion & Apparel, Outdoor Equipment, Health & Wellness, D2C, or Global Ecommerce.
  • Proficiency in Google Analytics (GA4), Google Search Console, Ahrefs, Semrush, Screaming Frog, Shopify, WordPress, Contentful, Notion, Airtable, Asana, Jira, ChatGPT, Claude, Perplexity AI.

Success Metrics

  • Growth in organic website traffic.
  • Improvements in keyword rankings.
  • Website engagement metrics.
  • Content driven conversion improvements.
  • Customer journey optimization.
  • Content quality and consistency.
  • ROI of strategic content initiatives.
  • Effectiveness of collaboration with internal teams.
  • Successful implementation of scalable content frameworks.

Why Join RDX Sports?

  • Opportunity to shape content strategy for a globally recognized sports brand.
  • Work with high performing international marketing, branding, and ecommerce teams.
  • Flexible remote consultancy engagement.
  • High impact role influencing millions of customers worldwide.
  • Opportunity to build scalable, AI driven content operations for a fast growing global business.

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