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Senior Channel Sales Manager Cybersecurity (VAD)
Synax Technologies
Riyadh, KSA
Full Time
Senior
5 days ago
Channel SalesCybersecurityValue Added DistributionPartner ManagementRelationship ManagementNegotiation
Free
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Channel SalesCybersecurityValue Added Distribution
About the Role
Synax Technologies is seeking a Senior Channel Sales Manager to lead and grow channel business across Saudi Arabia. The ideal candidate has 8+ years of channel sales experience in cybersecurity, a VAD background, and strong relationships with resellers and system integrators in KSA.
Key Skills for This Role
Channel SalesCybersecurityValue Added DistributionPartner ManagementRelationship ManagementNegotiation
Responsibilities
- Develop and execute channel sales strategy across Saudi Arabia to achieve revenue and growth targets
- Identify, onboard, and manage new channel partners, resellers, and system integrators in the cyber security space
- Strengthen relationships with existing partners to drive incremental business and deeper vendor engagement
- Work closely with OEM/vendor teams to align on go to market strategy, partner enablement, and joint business plans
- Drive partner recruitment, certification, and training programs to build partner capability
- Monitor partner performance, pipeline, and sales forecasts, providing regular reporting to leadership
- Represent the company at partner events, vendor conferences, and industry forums in the region
- Collaborate with internal marketing, presales, and product teams to support partner led opportunities
- Stay updated on market trends, competitor activity, and emerging technologies within the cyber security ecosystem
Requirements
- 8+ years of experience in channel sales, with a strong focus on cyber security
- Prior experience working with a Value Added Distributor (VAD) is mandatory
- Proven track record of managing and growing partner/reseller networks in Saudi Arabia
- Strong existing relationships with resellers, system integrators, and cyber security vendors in KSA
- Deep understanding of the cyber security product landscape and channel ecosystem
- Excellent communication, negotiation, and relationship management skills
- Candidate must currently be residing in Saudi Arabia
- Fluency in English required; Arabic language skills preferred
- Willingness to travel within the region as required
Full Job Posting
About the Role
- We are looking for a Senior Channel Sales Manager to lead and grow our channel business across Saudi Arabia.
- The ideal candidate will come from a Value Added Distribution (VAD) background within the cyber security industry, with a strong track record of managing reseller and partner networks, driving channel revenue, and building long term relationships with system integrators, resellers, and technology ve
Key Responsibilities
- Develop and execute channel sales strategy across Saudi Arabia to achieve revenue and growth targets
- Identify, onboard, and manage new channel partners, resellers, and system integrators in the cyber security space
- Strengthen relationships with existing partners to drive incremental business and deeper vendor engagement
- Work closely with OEM/vendor teams to align on go to market strategy, partner enablement, and joint business plans
- Drive partner recruitment, certification, and training programs to build partner capability
- Monitor partner performance, pipeline, and sales forecasts, providing regular reporting to leadership
- Represent the company at partner events, vendor conferences, and industry forums in the region
- Collaborate with internal marketing, presales, and product teams to support partner led opportunities
- Stay updated on market trends, competitor activity, and emerging technologies within the cyber security ecosystem
Requirements
- 8+ years of experience in channel sales, with a strong focus on cyber security
- Prior experience working with a Value Added Distributor (VAD) is mandatory
- Proven track record of managing and growing partner/reseller networks in Saudi Arabia
- Strong existing relationships with resellers, system integrators, and cyber security vendors in KSA
- Deep understanding of the cyber security product landscape and channel ecosystem
- Excellent communication, negotiation, and relationship management skills
- Candidate must currently be residing in Saudi Arabia
- Fluency in English required; Arabic language skills preferred
- Willingness to travel within the region as required
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