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Senior Category Development Manager

Arla Foods
Dubai, UAE
Full-time
Mid-Senior
Onsite
Discovered 3 weeks ago
Category developmentPortfolio strategyFMCGConsumer and shopper insightsCategory planningPricing and promotion strategy
Free

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Category developmentPortfolio strategyFMCG
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Role Overview

Arla Foods is seeking a strategic, insight-led commercial marketer to lead the Cooking portfolio in the United Arab Emirates.

The portfolio spans cooking cheese, creams, and butter, with responsibility for category growth, innovation, market share, and profitable growth.

Core Responsibilities

  • Set the Cooking portfolio strategy across UAE channels, customers, and shopper segments.
  • Build the category growth agenda from consumer, shopper, customer, and market insights.
  • Lead annual category planning and connect regional strategies with UAE priorities.
  • Shape channel, assortment, pricing, promotion, and activation strategy with cross-functional partners.
  • Lead innovation and NPD from opportunity identification and business case development through market launch.
  • Own category performance, scenario planning, investment prioritization, and profitability improvement.
  • Influence senior stakeholders and champion the category growth agenda across the organization.
  • Coach others, build capability, and share Category Development best practices.

What Will Make You Successful

  • Proven ability to shape category or portfolio strategies that deliver sustainable, profitable growth.
  • Strong commercial and financial acumen across pricing, promotion, investment, and profitability.
  • Strong leadership and influencing capabilities across senior stakeholders and functions.
  • Analytical approach with experience turning complex insights into focused growth opportunities.
  • 8+ years of FMCG experience across Category Development, Marketing, or Commercial roles.
  • Excellent communication and storytelling skills.
  • Proactive, collaborative, and solution-oriented leadership style.
  • Degree in Business Administration, Marketing, Economics, or a related field.
  • Experience with NielsenIQ, shopper panels, or retail audit tools is advantageous.

What We Offer

  • Arla describes professional development, internal promotion, a collaborative culture, and opportunities to contribute to sustainable practices.

About Arla Foods

Arla Foods is a global dairy company with brands including Puck, Lurpak, The Three Cows, Starbucks, and Castello.

The company states that it has colleagues across the Middle East and Africa and globally.

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