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Senior Campaign Marketing Manager

EPAM Systems, Inc.
London, GBR
Full-time
Senior · 8+ years experience
Hybrid
Discovered 2 weeks ago
CRMmarketing automationcampaign management platformsABM
Free

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Responsibilities

  • Translate horizontal portfolio priorities into integrated campaign strategies that align with business objectives
  • Own campaign portfolio planning, prioritisation, investment allocation, governance and performance measurement
  • Lead and develop a team of Global Horizontal Integrated Campaign Managers with clear coaching and direction
  • Establish campaign operating models, planning rhythms, governance processes and launch readiness frameworks
  • Define campaign strategy including audience segmentation, messaging, positioning, channel mix and measurement standards
  • Partner with cross-functional teams to manage narratives, content strategy and activation across multiple channels
  • Monitor campaign performance, identify optimisation opportunities and provide recommendations for future investment
  • Manage campaign budgets and resource allocation across initiatives and priorities
  • Leverage marketing technology and analytics to drive campaign effectiveness and operational efficiency
  • Deliver executive reporting and insights to senior leadership while ensuring consistency and continuous improvement

Requirements

  • Bachelor’s degree in marketing, project management, business, communications or related field
  • At least 8 years of experience in B2B technology marketing, integrated campaigns, demand generation or go-to-market strategy
  • Minimum 2 years of experience in managing and developing teams
  • Proven track record in leading global or multi-regional marketing programmes in technology or professional services environments
  • Strong understanding of audience segmentation, customer journeys, campaign measurement and pipeline generation
  • Excellent stakeholder management and leadership skills in a matrix structure
  • Strong analytical, organisational and project management capability
  • Proficiency with marketing automation, CRM and campaign management platforms
  • Experience with ABM programmes and related tools
  • Demonstrated ability to manage budgets, priorities and multiple workstreams effectively

We offer/Benefits

  • EPAM Employee Stock Purchase Plan (ESPP)
  • Protection benefits including life assurance, income protection and critical illness cover
  • Private medical insurance and dental care
  • Employee Assistance Program
  • Competitive group pension plan
  • Cyclescheme, Techscheme and season ticket loans
  • Various perks such as free Wednesday lunch in-office, on-site massages and regular social events
  • Learning and development opportunities including in-house training and coaching, professional certifications, and courses
  • If otherwise eligible, participation in the discretionary annual bonus program
  • If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

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