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Senior Business Analyst
Klick
Toronto, CAN
Full Time
Senior
2 days ago
Business AnalysisRequirements DocumentationCRMOmnichannel MarketingData IntegrationSalesforce
Free
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Business AnalysisRequirements DocumentationCRM
About the Role
Klick is seeking a Senior Business Analyst to support data-driven healthcare marketing initiatives by translating client needs into clear requirements and solution plans. The role partners with cross-functional teams to define practical solutions for omnichannel campaigns and digital programs.
Key Skills for This Role
Business AnalysisRequirements DocumentationCRMOmnichannel MarketingData IntegrationSalesforce
Responsibilities
- Create and maintain business requirements documentation for CRM, data integrations, direct marketing, campaign operations and omnichannel programs
- Partner with Technology, QA, Analytics, Media, and Project Management teams to align requirements with test plans, data tracking, KPIs, and delivery timelines
- Lead and support discovery sessions with clients and internal stakeholders to define business needs and requirements
- Support solution design sessions by documenting workflows, campaign journeys, data needs, platform considerations, and operational impacts
- Document functional and non functional requirements including data handling, reporting, consent, suppression, privacy, compliance, timing, and operational considerations
- Maintain traceability between requirements, solution documentation, test plans, campaign deliverables, stakeholder feedback, and final outputs
- Review requirements with clients and internal teams to confirm understanding and support approval processes
- Support delivery by clarifying requirements, assessing change impacts, and helping teams make informed trade off decisions
- Build subject matter expertise in assigned client ecosystems including data sources, campaign operations, platform workflows, business rules, and omnichannel requirements
- Use AI enabled tools responsibly to improve documentation quality, analysis, summarization, workflow efficiency, and team collaboration
Requirements
- 5–7+ years of experience as a Business Analyst, Technical Business Analyst, Business Systems Analyst, or similar role supporting digital, CRM, direct marketing, or omnichannel programs
- Experience facilitating discovery, requirements gathering, and solution design sessions with clients and cross functional teams
- Ability to translate business objectives into clear and structured business requirements, business rules, workflows, acceptance criteria, and development ready documentation
- Excellent verbal, written, and visual communication skills
- Working knowledge of marketing technology platforms, CRM programs, system integrations, APIs, connectors, data flows, and data governance
- AI forward mindset, comfortable using AI tools to improve documentation and analysis
Full Job Posting
About Our Omnichannel Enablement Craft
- Our Omnichannel Enablement Craft connects channels, data, and technology into unified experiences. The team ensures audiences encounter consistent, coordinated messaging across touchpoints by aligning media and platforms, they support seamless journeys. Their work enhances effectiveness and measurem
What You’ll Do
- Create and maintain business requirements documentation, for CRM, data integrations, direct marketing, campaign operations and omnichannel programs.
- Partner with Technology, QA, Analytics, Media, and Project Management teams to align requirements with test plans, data tracking, KPIs, and delivery timelines.
- Lead and support discovery sessions with clients and internal stakeholders to define business needs and requirements, business rules, project scope, assumptions, risks, dependencies, and open questions.
- Support solution design sessions by documenting workflows, campaign journeys, data needs, platform considerations, and operational impacts for marketing technology initiatives.
- Document functional and non functional requirements, including data handling, reporting, consent, suppression, privacy, compliance, timing, and operational considerations.
- Maintain traceability between requirements, solution documentation, test plans, campaign deliverables, stakeholder feedback, and final outputs.
- Review requirements with clients and internal teams to confirm understanding, resolve gaps, and support approval or sign off processes.
- Support delivery by clarifying requirements, assessing change impacts, documenting updates, and helping teams make informed trade off decisions.
- Build subject matter expertise in assigned client ecosystems, including data sources, campaign operations, platform workflows, business rules, and omnichannel requirements.
- Use AI enabled tools responsibly to improve documentation quality, analysis, summarization, workflow efficiency, and team collaboration.
Qualifications Required
- 5–7+ years of experience as a Business Analyst, Technical Business Analyst, Business Systems Analyst, or similar role supporting digital, CRM, direct marketing, or omnichannel programs.
- Experience facilitating discovery, requirements gathering, and solution design sessions with clients, internal stakeholders, and cross functional teams.
- Ability to translate business objectives and stakeholder inputs into clear and structured business requirements, business rules, workflows, acceptance criteria, and development ready documentation.
- Excellent verbal, written, and visual communication skills, with the ability to bridge business and technical teams and present complex concepts in a clear and practical way.
- Working knowledge of marketing technology platforms, CRM programs, system integrations, APIs, connectors, data flows, data fit gap analysis, and data governance considerations.
- Comfortable managing multiple priorities, shifting timelines, open questions, and cross functional dependencies while maintaining clear documentation and delivery focus.
- AI forward mindset, being comfortable using AI tools to improve documentation, analysis, summarization, workflow efficiency, and development collaboration while maintaining appropriate review, privacy and quality standards.
Desired Qualifications
- Experience supporting healthcare, pharmaceutical, life sciences, or other regulated industries.
- Experience working with enterprise grade CRM and engagement platforms, or cloud platforms such as Salesforce (Data Cloud, Health Cloud, SalesCloud, Marketing Cloud), Veeva CRM, Adobe Experience Platform, or comparable CRM ecosystems.
- Familiarity with Data platforms such as Snowflake, Microsoft Fabric, Amazon Redshift, Databricks.
- Familiarity with reporting platforms such as PowerBI, Tableau, Google Analytics, or similar tools.
- Experience working with relational databases, data structures, and basic SQL commands.
- Familiarity with AI/ML applications in marketing or healthcare, such as next best action, personalization models, predictive analytics, generative AI, content modularization, or insight automation.
- Comfortable using AI assisted tools such as Copilot, ChatGPT, Claude, or similar tools to support documentation, analysis, delivery, or development workflows.
Additional Information
- The base salary range for this position is between CAD 90,000 CAD 110,000 per year.
- The final amount offered will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience.
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