Senior Business Analyst, New verticals (Bangkok Based, relocation provided)

About Agoda

The Opportunity

Product Growth and Marketing

• Help define the product customer value proposition and go-to-market strategy.
• Design optimization strategies across acquisition, activation, transaction growth, top-ups, loyalty, and customer engagement.
• Launch and optimize paid search, app campaigns, affiliate, and KOL marketing channels.
• Optimize incentives across markets while maintaining sustainable unit economics.

Product and Compliance Collaboration

• Work with Product and Design to shape onboarding, in-app messaging, and key user journeys.
• Collaborate with Fintech, Legal, and Compliance to ensure campaigns, claims, and messaging are accurate and compliant.
• Translate regulatory constraints into clear, user-friendly communications.

Analytics and Operations

• Build and continuously improve dashboards, reporting, and processes for the assigned portfolio.
• Operate as a sole contributor with visibility across managers and directors.

Must-Have Qualifications

• At least 3 years of experience running strategic initiatives in ecommerce, consulting, online travel, or fintech.
• Comfort working with CAC, LTV, activation, retention, payback, and cohort metrics.
• Ability to pull and analyze data using SQL and/or self-service BI tools.
• Ability to operate independently in ambiguity, establish processes, and solve problems without a playbook.
• Excellent organization, attention to detail, strategic thinking, and ability to learn quickly.
• Strong ownership, bias for action, and experimentation mindset.
• Excellent verbal and written communication skills in English.
• Strong stakeholder management and cross-functional collaboration experience.

Nice-to-Have Qualifications

• Experience with direct, performance, or affiliate marketing for financial products.
• Experience in consulting, investment banking, ecommerce, fintech, or financial services.
• Experience with travel cards or multi-currency wallets.
• Experience launching or scaling a new product or major feature.