Senior Business Analyst - Customer Acquisition

BillGO is seeking a Senior Business Analyst, Customer Acquisition to drive data-informed decision-making across our BGX performance marketing efforts.

This role will focus on customer acquisition analytics, helping optimize campaign performance, improve funnel efficiency, and uncover actionable insights that fuel scalable growth.

You’ll partner closely with marketing, product, and growth teams to analyze performance across channels, evaluate targeting strategies, and continuously improve how we acquire new customers.

This role is critical to BillGO’s growth because it ensures that customer acquisition investments are efficient, scalable, and data-driven.

By turning complex performance marketing data into actionable insights, this role directly impacts how effectively we attract and convert new customers while optimizing spend.

Without this role, acquisition efforts risk becoming fragmented or inefficient; with it, BillGO gains clear visibility into what drives growth, enabling smarter decisions, faster experimentation, and stronger returns on marketing investment.

• Analyze end-to-end acquisition funnel performance (impressions to clicks to conversions to activation).
• Monitor and report on campaign performance across channels (paid search, paid social, display, affiliates, etc.).
• Identify trends, anomalies, and opportunities to improve efficiency (CAC, conversion rates, ROI).

• Develop insights to optimize audience targeting, segmentation, and channel mix.
• Evaluate and recommend improvements to creative, messaging, and landing page performance.
• Partner with marketing teams to design and measure A/B tests and experiments.