Senior Business Analyst (171719)

Job Summary

Job Responsibilities 1

• Conduct in-depth market research to identify trends, opportunities, and competitive positioning.
• Analyze marketing campaign performance and ROI, providing actionable insights for improvement.
• Collect, manage, and analyze large datasets from multiple sources to inform marketing strategies.
• Develop and maintain customer segmentation models to enhance targeting and personalization efforts.
• Create detailed reports and dashboards that summarize key metrics and findings for senior management.
• Provide strategic recommendations based on data analysis to support marketing initiatives and business goals.
• Work closely with cross-functional teams, including sales, product development, and finance, to align marketing strategies with business objectives.
• Utilize predictive modeling techniques to forecast market trends and consumer behavior.
• Monitor and analyze competitors' marketing activities to identify strengths, weaknesses, opportunities, and threats.
• Stay updated with the latest marketing analytics tools and techniques, and continuously seek opportunities to improve processes and methodologies.

Job Knowledge & Skills

• Proficiency in data analysis, statistical methods, and predictive modeling to derive actionable insights.
• Deep understanding of marketing principles, digital marketing strategies, and market research techniques.
• Expertise in analytics software (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI).
• Strong written and verbal communication skills to effectively present findings and recommendations to stakeholders.
• Ability to identify problems, develop solutions, and implement strategies to drive business performance.
• ERP knowledge preferably SAP functional skills are a requirement to be successful in this role.

Job Experience