Senior Brand Marketing Manager
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Key skills for this role
About the Role
ToYou is seeking an experienced Senior Brand Marketing Manager to lead brand campaigns and strategy for their food delivery super-app in Riyadh. The role involves translating business goals into brand campaigns, developing integrated marketing strategies, and collaborating with cross-functional teams.
Key Skills for This Role
Responsibilities
- Translate business goals into brand campaigns to drive brand awareness and TOM
- Lead the development and execution of integrated brand marketing strategies across all touchpoints (ATL, BTL, digital, PR, experiential)
- Collaborate with stakeholders (digital marketing team, CRM, campaigns, social media) to ensure consistent communication across all channels
- Conduct market research to identify consumer insights, competitive activity, and opportunities for growth
- Monitor brand performance metrics
- Ensure brand guidelines are maintained and evolve with the brand
Requirements
- 6 10 years of experience in brand marketing, creative development, or related fields
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Proven success in managing brand strategy and campaigns
- Proven ability to balance creativity with commercial strategy
- Excellent communication, presentation, and project management skills
- Creative thinker with attention to detail and a passion for storytelling
Full Job Posting
Overview
- ToYou is a leading online Saudi food ordering and delivery super app with one of the largest and most comprehensive networks of merchants across the Kingdom of Saudi Arabia.
- We are looking for an experienced Senior Brand Marketing Manager to join our team.
Key Responsibilities
- Translate business goals into brand campaigns to drive brand awareness and TOM
- Lead the development and execution of integrated brand marketing strategies across all touchpoints (ATL, BTL, digital, PR, experiential).
- Collaborate with stakeholders (digital marketing team, CRM, campaigns, social media) to ensure consistent communication across all channels
- Conduct market research to identify consumer insights, competitive activity, and opportunities for growth.
- Monitor brand performance metrics.
- Ensure brand guidelines are maintained and evolve with the brand.
Qualifications
- 6 10 years of experience in brand marketing, creative development, or related fields.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Proven success in managing brand strategy and campaigns.
- Proven ability to balance creativity with commercial strategy.
- Excellent communication, presentation, and project management skills.
- Creative thinker with attention to detail and a passion for storytelling.
Preferred Skills
- Experience in e commerce industry
- Familiarity with digital marketing tools and platforms.
- Knowledge of consumer research methodologies.
- Ability to thrive in a fast paced and dynamic environment.
What we offer
- Competitive Salary
- 21 Vacation Days plus Public Holidays
- Medical insurance for Employees & Families
- Contemporary work environment
- Coffee & Tea in the Office
- Regular Team Meals
Application Notes
- Interested applicants are requested to submit their CV in English.
- All applications will be treated in strict confidence.
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