Senior Brand Manager

Strategic Leadership & Planning: Drive the strategic vision for go-to-market campaigns, providing senior guidance on product positioning, target audience segmentation, and core messaging that resonates across various platforms and channels Develop the long-term brand strategy and positioning for assigned game franchises Conduct and synthesize competitive analysis, and consumer insights to inform and validate strategic marketing decisions and drive superior performance Own the marketing budget for assigned franchises, making decisions on spend allocation across media, creative, and promotional activities to maximize ROI

Drive the strategic vision for go-to-market campaigns, providing senior guidance on product positioning, target audience segmentation, and core messaging that resonates across various platforms and channels

Develop the long-term brand strategy and positioning for assigned game franchises

Conduct and synthesize competitive analysis, and consumer insights to inform and validate strategic marketing decisions and drive superior performance

Own the marketing budget for assigned franchises, making decisions on spend allocation across media, creative, and promotional activities to maximize ROI

Cross-Functional Management & Influence: Serve as the primary marketing lead and decision-maker when collaborating with internal departments (e.g., Product, Production, QA, Publishing, PR) Provide strategic direction and ensure cohesive execution across all marketing touchpoints Lead the relationship with external agencies (creative, media, research), defining the vision and quality bar for all campaign materials, including key art, trailers, advertising, and promotional assets Act as the senior-level contact and brand guardian for licensing partners and external stakeholders, confidently presenting go-to-market plans, negotiating asset approvals, and communicating post-launch performance