Senior Brand Executive - Fashion/Beauty - Hybrid Working
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Key skills for this role
Role Overview
Own integrated brand campaigns end-to-end, from strategy and briefing through launch, reporting, and optimisation.
Act as the central brand hub across Marketing, Digital, Ecommerce, NPD, Partnerships, Influencer, Organic Social, and Creative.
The role is based in Manchester with hybrid working: three days in the office and two days working from home.
Key Skills for This Role
Full Job Posting
Role overview
Own integrated brand campaigns end-to-end, from strategy and briefing through launch, reporting, and optimisation.
Act as the central brand hub across Marketing, Digital, Ecommerce, NPD, Partnerships, Influencer, Organic Social, and Creative.
The role is based in Manchester with hybrid working: three days in the office and two days working from home.
Key responsibilities
- Lead integrated brand campaigns and coordinate cross-functional plans for always-on brand moments.
- Write creative briefs and develop concepts that build awareness while protecting brand identity and tone of voice.
- Maintain the brand storytelling playbook and content calendar across video, graphics, and paid digital.
- Present plans and results to cross-functional teams and senior leadership.
- Create campaign toolkits and decks with assets, timelines, and channel plans.
- Proofread copy and visual assets for consistent tone of voice.
- Collaborate with Partnerships, Influencer Marketing, Organic Social, and Creative.
- Analyse campaign results and develop strategic recommendations.
- Work with Ecommerce on brand activations and launches on Shopify.
About you
- Beauty or Fashion background.
- Proven ownership of integrated brand campaigns from strategy through launch.
- Strong storytelling, presentation, proofreading, collaboration, and project management skills.
- Experience working with external agencies and cross-functional teams.
- Comfort using Shopify for product pages, collections, landing pages, and basic merchandising.
- Experience delivering multiple product launches in a fast-paced environment.
Beneficial experience
- Experience with influencer or creator campaigns and partnership activations.
- Familiarity with performance reporting tools and translating data into clear narratives.
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