Senior Biddable Executive

Job requirements

Job responsibilities

• Own the day-to-day execution and optimisation of programmatic campaigns across DV360, The Trade Desk and StackAdapt, covering display, video and emerging formats for B2B enterprise clients.

• Execute audience targeting strategies, contextual, intent-based, ABM and first-party data activation, to reach B2B buying committees at scale.

• Manage campaign pacing, brand safety and technical trafficking, ensuring flawless delivery across all programmatic placements.

• Stay current with programmatic developments including CTV, DOOH, cookieless targeting and AI-driven optimisation, and apply new thinking to live campaigns.

• Support the planning, setup and optimisation of paid social campaigns across LinkedIn, Meta and Reddit, focused on B2B demand generation, thought leadership and ABM activation.

• Apply audience targeting, bid strategies, creative testing and budget management across social platforms, using AI-assisted tools to accelerate workflows.

• Develop strong working knowledge of LinkedIn Campaign Manager and Meta Ads Manager, contributing to integrated biddable strategies alongside the social team.

• Analyse cross-channel performance data, programmatic and paid social, to surface insights that inform optimisation decisions and strategy recommendations.

• Contribute to client-facing reports and dashboards, learning to connect in-platform metrics to B2B marketing outcomes: MQLs, SQLs and pipeline contribution.

• Obtain proficiency in Excel, PowerPoint and the reporting tools used across the Biddable team.

• Use AI-powered tools to accelerate workflows across programmatic and paid social, from audience modelling and bid optimisation to creative intelligence and reporting automation.

• Proactively explore how AI is reshaping biddable media and bring relevant developments to the team.

• Contribute to cross-channel thinking, helping ensure programmatic and paid social strategies work together within integrated B2B programmes.

• Work closely with senior programmatic and social team members to deepen your understanding of how channels complement each other within full-funnel B2B campaigns.

• Contribute to QA processes across programmatic and paid social, ensuring campaigns launch accurately, on time and brand-safely.

• Support pacing, budget pacing and financial reconciliation across your accounts.

• Actively build your knowledge of B2B marketing, audience strategy, MarTech developments and AI trends.