greenhouse
Senior Associate, Programmatic
WPP
Chicago, USA
Senior
Discovered 1 weeks ago
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About Wpp Media
WPP is the trusted growth partner for the world’s leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About Mindshare: A Leading WPP Media Brand This role is within Mindshare, a leading brand within WPP Media, where you will be instrumental in driving Good Growth for clients and all stakeholders through intentional media strategies.
Role Summary & Impact As a Senior Associate, you will support teams responsible for creating and executing programmatic media plans using industry-leading media technology platforms.
In this role, you will gain exposure to emerging digital media technologies, publishers, and programmatic strategies that will help create a valuable foundation for a career in digital media.
Senior Associates are also typically responsible for managing entry-level team members.
Skills and Experience
- Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
- Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
- Own operational tasks including budget management, billing and campaign creative trafficking.
- Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance.
- Build relationships and own communication with members of the broader digital account teams including planning, investment, operations and analytics.
- Work with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high-quality media inventory.
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