Senior Associate, Analytics

Responsibilities:

• Supports the implementation of MROI into media tools and integration of business results into campaign planning
• Lead in marketing effectiveness analyses (budget forecasting, portfolio optimization, competitive analysis) and campaign measurement & testing with team’s support, provide recommendation on budget optimization and measurement tools and methodologies
• Be the conduit between markets helping distil insights and distributing insights from media activity across the cluster, provide trainings with clients & internal teams on analytics approaches
• Support the analytics manager & director to champion marketing effectiveness across the cluster
• Integrate with the broader effectiveness analytics community to learn and ensure learning are shared
• Support in delivering the clients learning agenda across campaigns
• Ensure we are delivering agency best practice across analytics areas such as PCAs and experimentation
• Skills and Experience
• A thirst for learning about technology, trends, media, people, brands and the industry
• Experience in marketing with a focus on analytics – role would be ideally suited for a very media savvy analyst or a very analytically focused planner
• Detailed media, marketing and measurement knowledge across all channels, FMCG experience preferred
• The ability to convert analysis into real world actionable solutions
• Strong client facing and multi-tasking skills, with the ability to explain complex analysis clearly and simply
• Strong knowledge of Excel, common econometrics packages, statistics and PowerPoint
• A creative problem-solving mentality focused on providing robust, pragmatic solutions to adhoc client questions
• Ambitious, determined and self-motivated
• Life at WPP Media & Benefits
• Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.