indeed
Senior Analyst, Marketing Insights & Analytics
Mackenzie Investments
Ontario, CAN
Full-time
Senior
Hybrid
$65,500 to $91,000.
Discovered 2 weeks ago
Marketing analyticsBusiness intelligenceSQLDashboard developmentTableauLooker
Free
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Marketing analyticsBusiness intelligenceSQL
Role Overview
Lead and deliver marketing insights through data analytics, dashboard development, advanced analytics, and marketing performance measurement.
Design analytical roadmaps and provide actionable recommendations to optimize marketing strategies.
Translate complex data into clear narratives that influence decision-making.
Key Skills for This Role
Marketing analyticsBusiness intelligenceSQLDashboard developmentTableauLooker
Full Job Posting
Company and Work Environment
Mackenzie Investments is part of IGM Financial and provides asset-management services for Canadian financial advisors and their clients.
The role operates in a hybrid environment with three days per week in the office.
Role Overview
Lead and deliver marketing insights through data analytics, dashboard development, advanced analytics, and marketing performance measurement.
Design analytical roadmaps and provide actionable recommendations to optimize marketing strategies.
Translate complex data into clear narratives that influence decision-making.
Insights and Automation
- Lead analysis of complex marketing datasets and deliver performance summaries and narratives to marketing stakeholders and senior leadership.
- Champion AI tools in marketing analytics workflows to improve efficiency and accelerate actionable insights.
- Architect and optimize automated, interactive dashboards for cross-channel marketing performance.
Measurement and Audience Optimization
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