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Senior Analyst, Growth Marketing – Paid Social
Rue Gilt Groupe
Boston, UAE
Full Time
Senior
Hybrid
4 weeks ago
Paid SocialMeta AdsData AnalysisExcelTableauSnowflake
Free
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Paid SocialMeta AdsData Analysis
About the Role
Rue Gilt Groupe is seeking a Senior Analyst for Growth Marketing – Paid Social to drive new member acquisition through Meta paid acquisition. Responsibilities include campaign management, A/B testing, creative strategy, and data analysis.
Key Skills for This Role
Paid SocialMeta AdsData AnalysisExcelTableauSnowflake
Responsibilities
- Design robust A/B and incrementality tests with clear hypotheses, building repeatable frameworks from the results to optimize channel performance
- Develop a comprehensive creative testing roadmap, actively briefing new concepts, diagnosing ad fatigue, and identifying strategic pivots to sustain high creative velocity
- Connect disparate data points across creative, audience, and market dynamics to generate substantive insights that fuel our long term growth roadmap
- Act as the primary point person for external platform partners, facilitating troubleshooting and staying ahead of emerging channel innovation opportunities
- Own Meta paid acquisition performance end to end, maintaining strict accountability to core cost, LTV, and ROI business targets
- Drive daily campaign management, tactical budget allocation, and platform troubleshooting with an entrepreneurial bias toward action
- Proactively anticipate and communicate project risks, strategic opportunities, and shifting channel priorities directly to key stakeholders and leadership
- Analyze large scale datasets from Snowflake, Tableau, and Excel to surface hidden patterns across audiences, product performance, and buyer value trends
- Serve as the Meta Platform Subject Matter Expert (SME), leading campaign setup, bid optimization, and attribution frameworks
- Manage technical integrations cross functionally, including tracking pixels, Conversions API, and product feed delivery to ensure optimal platform capabilities
- Translate complex data analyses into clear, compelling narratives and actionable recommendations for non technical cross functional partners
- Collaborate cross functionally with Creative, Analytics, and Merchandising teams to streamline internal production workflows and execute new strategic objectives
Requirements
- BS/BA in Marketing
- 2–4+ years of experience in e commerce, retail (Marketing or Planning), strategy consulting, or a high growth analytical environment
- Feed Management: Experience with product feed tools
- High proficiency in Excel and PowerPoint is required; experience with Tableau or similar BI tools is a major plus
- A genuine interest in AdTech, GEO (Generative Engine Optimization) and the evolving AI search landscape
- Exceptional interpersonal skills and the ability to drive action in a dynamic organization
- Applicants must be currently authorized to work in the United States on a full time basis
Full Job Posting
About The Role
- Rue Gilt Groupe is seeking a highly analytical, digitally led marketing professional to join our entrepreneurial Growth Marketing team as a Senior Analyst, Growth Marketing – Paid Social.
- In this role, you will be a critical driver of our enterprise mission to connect world class brands with next generation shoppers who love style and affordability.
- You will lead initiatives to drive top line growth through New Member acquisition, specifically focusing on the strategy and execution of our Paid Search channel.
Key Responsibilities
- Strategy & Innovation: Design robust A/B and incrementality tests with clear hypotheses, building repeatable frameworks from the results to optimize channel performance.
- Develop a comprehensive creative testing roadmap, actively briefing new concepts, diagnosing ad fatigue, and identifying strategic pivots to sustain high creative velocity.
- Connect disparate data points across creative, audience, and market dynamics to generate substantive insights that fuel our long term growth roadmap.
- Act as the primary point person for external platform partners, facilitating troubleshooting and staying ahead of emerging channel innovation opportunities.
- Ownership & Performance Accountability: Own Meta paid acquisition performance end to end, maintaining strict accountability to core cost, LTV, and ROI business targets.
- Drive daily campaign management, tactical budget allocation, and platform troubleshooting with an entrepreneurial bias toward action.
- Proactively anticipate and communicate project risks, strategic opportunities, and shifting channel priorities directly to key stakeholders and leadership.
- Data Fluency & Technical Troubleshooting: Analyze large scale datasets from Snowflake, Tableau, and Excel to surface hidden patterns across audiences, product performance, and buyer value trends.
- Serve as the Meta Platform Subject Matter Expert (SME), leading campaign setup, bid optimization, and attribution frameworks.
- Manage technical integrations cross functionally, including tracking pixels, Conversions API, and product feed delivery to ensure optimal platform capabilities.
- Communication & Roadmap Influence: Translate complex data analyses into clear, compelling narratives and actionable recommendations for non technical cross functional partners.
- Collaborate cross functionally with Creative, Analytics, and Merchandising teams to streamline internal production workflows and execute new strategic objectives.
Experience And Background Needed
- BS/BA in Marketing
- 2–4+ years of experience in e commerce, retail (Marketing or Planning), strategy consulting, or a high growth analytical environment.
- Feed Management: Experience with product feed tools
- Analytical Tools: High proficiency in Excel and PowerPoint is required; experience with Tableau or similar BI tools is a major plus.
- Emerging Tech: A genuine interest in AdTech, GEO (Generative Engine Optimization) and the evolving AI search landscape.
- Communication: Exceptional interpersonal skills and the ability to drive action in a dynamic organization
What Our Team Offers
- Comprehensive Coverage: Robust health, dental, and vision insurance effective on the date of hire.
- Time & Flexibility: Generous Flex Time Off (FTO) and flexible remote/hybrid work options that support a healthy work life balance.
- Culture: A supportive, inclusive culture that encourages innovation, safety, and creative risk taking.
- Community: Paid volunteer opportunities and regular DEI celebrations to foster a strong sense of community and collaboration.
- Impact: The chance to make a real, measurable impact at a mission driven, fast growing company poised for major expansion.
Work Authorization
- Rue Gilt Groupe requires all applicants to be currently authorized to work in the United States on a full time basis.
- This position is not eligible for visa sponsorship now or in the future.
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