Senior Analyst/ Associate Manager, Marketing Strategy (Bangkok based/ Relocation provided)
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Key skills for this role
About the Role
Agoda is hiring a Senior Analyst/Associate Manager for Marketing Strategy, based in Bangkok with relocation provided. The role involves data-driven marketing, campaign optimization, modeling, and reporting.
Key Skills for This Role
Responsibilities
- Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines
- Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques
- Build dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders
Requirements
- Bachelor's degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, business or science)
- Excellent verbal and written communication skills in English
- 2+ years experience in data crunching from top tier consulting, investment banking, private equity or strategy/business for a fast growing global tech company
- Experience in one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL and visualization tools, e.g., Tableau, Power BI
- Ability to move fast and be efficient, making decisions on objective evidence
- Innate desire to take ownership, make an impact and influence outcomes
Full Job Posting
About Agoda
- Agoda is part of Booking Holdings, with a diverse team of over 7,000 people from 90 countries.
- The Marketing team is highly data driven and focused on developing at scale, measurable marketing programs.
Role Scope
- Experimentation and optimizing campaign performance on partners such as Google, Bing, Tripadvisor, Trivago
- Modeling: Analyze data, develop predictive models using data science techniques
- Reporting, analysis and insights: Build dashboards, derive insights, communicate recommendations
What you’ll Need to Succeed
- Bachelor’s degree or higher from top university in a quantitative subject
- Excellent verbal and written communication skills in English
- 2+ years experience in data crunching from top tier consulting, investment banking, private equity or strategy/business
- Experience in data analysis packages or databases (SAS, R, SPSS, Python, VBA, SQL) and visualization tools (Tableau, Power BI)
- Ability to move fast and be efficient, making decisions on objective evidence
- Innate desire to take ownership, make an impact and influence outcomes
It’s great if you have
- Experience in digital marketing or ecommerce
- Experience with A/B testing and other testing metrics
- Strong presentation and negotiation skills
- Skills that foster collaboration and team spirit
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