Senior Account Manager – Digital, Marketing & Technology
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Key skills for this role
Role Overview
Own the commercial health, client satisfaction, retention, and growth of assigned AY accounts.
Translate client objectives into clear requirements, coordinate delivery, control scope, and create measurable value.
The role requires account ownership beyond client servicing or project follow-up.
Key Skills for This Role
Full Job Posting
Role Objective
Own the commercial health, client satisfaction, retention, and growth of assigned AY accounts.
Translate client objectives into clear requirements, coordinate delivery, control scope, and create measurable value.
The role requires account ownership beyond client servicing or project follow-up.
Account Ownership
- Serve as the primary business contact for assigned client accounts.
- Build relationships with client decision-makers and stakeholders.
- Understand client objectives, priorities, challenges, and expectations.
- Translate client requirements into actionable internal briefs.
- Coordinate delivery across multidisciplinary specialist teams.
- Track deliverables, deadlines, dependencies, approvals, risks, and client actions.
- Align expectations with agreed scope, timelines, and commercial terms.
- Manage difficult conversations, service issues, escalations, and changing requirements.
- Convert suitable out-of-scope requests into commercial opportunities.
- Lead client meetings, status reviews, performance discussions, and strategic account reviews.
Commercial Growth
- Use reporting and performance data to identify problems, opportunities, and next actions.
- Drive client retention, contract renewals, upselling, and cross-selling.
- Identify additional AY services that can create measurable value.
- Maintain accurate account information, opportunities, actions, and commercial records.
- Monitor account health and escalate risks early.
Experience Required
- Proven experience personally managing B2B client accounts and senior client stakeholders.
- Experience managing multiple important accounts simultaneously.
- Experience coordinating multidisciplinary internal teams.
- Commercial awareness covering scope, pricing, renewals, and account growth.
- Ability to structure unclear client requests into clear requirements.
- Strong communication, presentation, negotiation, and expectation-management skills.
- Experience handling difficult client situations and escalations.
- Understanding of digital and technology projects.
- Experience using CRM, project-management, reporting, or account-management tools.
- Demonstrable account, retention, renewal, growth, or client-outcome results.
Relevant Account Areas
- Relevant account experience may include digital marketing, social media, paid media, websites, e-commerce, UX/UI, digital products, technology projects, software development, data and analytics, or digital transformation.
Success Measures
Success is measured through client retention, renewals, account growth, client satisfaction, commercial performance, account-management quality, delivery coordination, and long-term relationships.
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