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Key skills for this role
Creator Strategy & Program Leadership: Develop and execute creator strategies that align with client business, brand and communications objectives, overseeing programs from planning through execution, measurement and optimization.
Creator Partnerships & Cultural Intelligence: Identify, evaluate and manage relationships with creators, agents and industry partners while staying informed on cultural trends, platform developments and emerging formats shaping the Canadian creator landscape.
Content & Platform Strategy: Guide creator selection, content development and platform approaches across TikTok, Instagram and emerging channels, helping ensure programs are relevant, authentic and aligned with client objectives.
Client Management & Strategic Guidance: Serve as a trusted day-to-day client contact, providing recommendations and helping clients navigate creator partnerships, platform trends and evolving audience behaviours.
Integrated Communications & Performance: Partner across PR, social, paid media, experiential, creative and analytics teams to deliver integrated creator programs and use performance insights to inform optimization and future recommendations.
Team Leadership & Collaboration: Guide and mentor junior team members while contributing to a collaborative environment where people can learn, grow and do their best work.
Business Growth & Practice Support: Identify opportunities to expand client programs and contribute to new business, organic growth and initiatives that strengthen Zeno's creator marketing capabilities.
Financial & Operational Management: Manage scopes, budgets, timelines, resources and deliverables while helping ensure programs are effectively executed and aligned with client expectations.
Creator Strategy & Program Leadership: Develop and execute creator strategies that align with client business, brand and communications objectives, overseeing programs from planning through execution, measurement and optimization.
Creator Partnerships & Cultural Intelligence: Identify, evaluate and manage relationships with creators, agents and industry partners while staying informed on cultural trends, platform developments and emerging formats shaping the Canadian creator landscape.
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More from this employer
Redwood City, USA
Toronto, CAN
Chicago, USA
Redwood City, USA
Chicago, USA
Toronto, CAN
Toronto, CAN
Content & Platform Strategy: Guide creator selection, content development and platform approaches across TikTok, Instagram and emerging channels, helping ensure programs are relevant, authentic and aligned with client objectives.
Client Management & Strategic Guidance: Serve as a trusted day-to-day client contact, providing recommendations and helping clients navigate creator partnerships, platform trends and evolving audience behaviours.
Integrated Communications & Performance: Partner across PR, social, paid media, experiential, creative and analytics teams to deliver integrated creator programs and use performance insights to inform optimization and future recommendations.
Team Leadership & Collaboration: Guide and mentor junior team members while contributing to a collaborative environment where people can learn, grow and do their best work.
Business Growth & Practice Support: Identify opportunities to expand client programs and contribute to new business, organic growth and initiatives that strengthen Zeno's creator marketing capabilities.
Financial & Operational Management: Manage scopes, budgets, timelines, resources and deliverables while helping ensure programs are effectively executed and aligned with client expectations.
6+ years of experience in creator marketing, influencer marketing, public relations, integrated communications or related fields, preferably within an agency environment.
Strong understanding of the Canadian creator ecosystem, including platforms, talent tiers, content formats, creator relationships and emerging trends.
Experience developing and executing creator strategies that support brand, communications and business objectives.
Experience managing creator partnerships from identification and selection through content development, amplification, measurement and optimization.
Strong understanding of paid amplification, creator marketing measurement and performance best practices.
Experience managing day-to-day client relationships and providing strategic recommendations on creator and social media programs.
Experience collaborating across PR, social, paid media, experiential, creative and analytics teams to deliver integrated programs.
Strong writing, storytelling and presentation skills, with experience presenting recommendations to clients and internal teams.
Strong project and account management skills, including experience managing scopes, budgets, timelines and multiple workstreams.
Experience mentoring and supporting junior team members.
Collaborative and adaptable mindset with curiosity about culture, emerging platforms and evolving audience behaviours.
Zeno Group is a global integrated communications agency serving consumer, technology, and healthcare clients.
Visit company websiteJobs and hiring trendsCAD 85000-100000 yearly / year
Full-time
Senior · 6+ years experience
Hybrid
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