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SEM Specialist
Klick
Toronto, CAN
Full-time
Entry · 1+ years experience
Hybrid
CAD 60000-68000 yearly / year
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Key Skills for This Role
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About our Media Craft
The Media Craft is a full-service media team responsible for media strategy, planning, buying, and measurement for healthcare brands. The team focuses on driving return on media investment through data-driven decision-making and continuous optimization. Media partners closely with Analytics, Strategy, and Client teams to connect brands with patients and healthcare professionals in complex, regulated environments. Their work turns performance data into actionable insight and measurable impact.
The SEM Specialist plays a key role in executing and optimizing paid search programs for pharmaceutical and healthcare clients. This role is responsible for managing campaign performance, budgets, and optimization initiatives across multiple accounts while working closely with Media Planning and Analytics partners. The position requires strong hands-on experience in paid search platforms and a data-driven approach to performance improvement. The SEM Specialist contributes to both day-to-day execution and client-ready insights that inform strategic decisions.
What You’ll Do
Manage and optimize paid search campaigns in Google Ads and Microsoft Advertising across assigned brand portfolios
Monitor budgets, pacing, and performance to support investment decisions for internal teams and client partners
Analyze search performance using Excel and platforms reporting to identify risks, opportunities, and next steps
Optimize within Search Ads 360 and evaluate tracking, QA, and measurement needs with cross-functional partners
Prepare performance insights and operational updates for Media Planning, Analytics, and other internal stakeholders
Required
1–3 years of hands-on paid search experience in an agency environment with direct platform activation
Exposure to Google Analytics with ability to translate traffic and conversion data into channel learnings
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