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SEM Manager
Café OrganoGold
Abu Dhabi, UAE
Full Time
Senior
Remote
2 weeks ago
Search Engine MarketingGoogle AdsMicrosoft AdvertisingGoogle AnalyticsGoogle Tag ManagerLooker Studio
Free
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Search Engine MarketingGoogle AdsMicrosoft Advertising
About the Role
Café OrganoGold seeks an experienced SEM Manager to lead search engine marketing initiatives, optimize paid search campaigns, and drive qualified traffic and conversions. The role requires 5+ years of SEM experience and expertise in Google Ads, Microsoft Advertising, and analytics platforms.
Key Skills for This Role
Search Engine MarketingGoogle AdsMicrosoft AdvertisingGoogle AnalyticsGoogle Tag ManagerLooker Studio
Responsibilities
- Develop and implement search engine marketing (SEM) strategies aligned with organizational objectives and digital growth targets
- Plan, launch, manage, and optimize paid search campaigns across platforms such as Google Ads, Microsoft Advertising, and other search advertising networks
- Conduct keyword research, competitor analysis, audience targeting, and bid management to improve campaign performance
- Monitor campaign performance using KPIs including CTR, CPC, conversion rate, ROAS, CAC, and ROI
- Collaborate with SEO, content, creative, analytics, product, sales, and marketing teams to develop integrated search marketing strategies
- Manage advertising budgets, bidding strategies, A/B testing, landing page optimization, and campaign experimentation initiatives
- Analyze campaign data, attribution models, customer behavior, and market trends to identify optimization opportunities
- Utilize Google Ads, Microsoft Advertising, Google Analytics, Google Tag Manager, Looker Studio, and other analytics platforms to monitor campaign effectiveness
- Stay informed on search engine advertising updates, platform features, industry trends, and best practices
- Prepare campaign reports, dashboards, forecasts, and strategic recommendations for senior leadership
Requirements
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, Information Technology, or related field preferred
- Professional certifications such as Google Ads Certification, Microsoft Advertising Certification, Google Analytics Certification, or equivalent highly advantageous
- 5+ years of experience in SEM, paid search, performance marketing, digital advertising, or growth marketing roles
- 2+ years of experience managing enterprise paid search campaigns, advertising budgets, or digital marketing teams preferred
- Strong understanding of SEM strategy, paid search optimization, keyword bidding, conversion tracking, attribution models, and campaign analytics
- Experience with Google Ads, Microsoft Advertising, Google Analytics, Google Tag Manager, Looker Studio, SEMrush, and other digital marketing platforms
- Strong analytical, quantitative, strategic thinking, and problem solving skills
- Excellent communication, project management, collaboration, and stakeholder management abilities
- Ability to interpret campaign data and translate insights into measurable business growth
- Ability to work independently in a remote environment
Full Job Posting
About Us
- We are a digital first organization committed to driving business growth through data driven marketing, innovative advertising strategies, and measurable campaign performance.
- Our teams collaborate across marketing, analytics, sales, product, creative, and technology to deliver high impact digital campaigns.
The Role
- We are seeking an experienced SEM Manager to lead search engine marketing initiatives, optimize paid search campaigns, and drive qualified traffic and conversions across digital channels.
- The ideal candidate will develop paid search strategies, manage advertising budgets, analyze campaign performance, and continuously optimize campaigns.
Key Responsibilities
- Develop and implement SEM strategies aligned with organizational objectives
- Plan, launch, manage, and optimize paid search campaigns across Google Ads, Microsoft Advertising, and other networks
- Conduct keyword research, competitor analysis, audience targeting, and bid management
- Monitor campaign performance using KPIs including CTR, CPC, conversion rate, ROAS, CAC, and ROI
- Collaborate with SEO, content, creative, analytics, product, sales, and marketing teams
- Manage advertising budgets, bidding strategies, A/B testing, landing page optimization, and campaign experimentation
- Analyze campaign data, attribution models, customer behavior, and market trends
- Utilize Google Ads, Microsoft Advertising, Google Analytics, Google Tag Manager, Looker Studio, and other analytics platforms
- Stay informed on search engine advertising updates and industry trends
- Prepare campaign reports, dashboards, forecasts, and strategic recommendations for senior leadership
Requirements
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, Information Technology, or related field preferred
- Professional certifications such as Google Ads Certification, Microsoft Advertising Certification, Google Analytics Certification, or equivalent highly advantageous
- 5+ years of experience in SEM, paid search, performance marketing, digital advertising, or growth marketing roles
- 2+ years of experience managing enterprise paid search campaigns, advertising budgets, or digital marketing teams preferred
- Strong understanding of SEM strategy, paid search optimization, keyword bidding, conversion tracking, attribution models, and campaign analytics
- Experience with Google Ads, Microsoft Advertising, Google Analytics, Google Tag Manager, Looker Studio, SEMrush, and other digital marketing platforms
- Strong analytical, quantitative, strategic thinking, and problem solving skills
- Excellent communication, project management, collaboration, and stakeholder management abilities
- Ability to interpret campaign data and translate insights into measurable business growth
- Ability to work independently in a remote environment
What We Offer
- Fully remote work opportunity within the United Arab Emirates
- Competitive compensation package
- Professional development and digital marketing leadership growth opportunities
- Exposure to performance marketing, digital transformation, customer acquisition, and business growth initiatives
- Flexible and collaborative work environment
- Supportive culture focused on innovation, analytical excellence, collaboration, and continuous improvement
- Opportunity to lead high impact paid search strategies that drive measurable business success
- Clear career progression within SEM management, performance marketing, growth marketing, digital strategy, and executive management functions
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