Sales Representative A

For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers’ needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions.

In recent years, we’ve seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers.

In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential.

Based in Chullora, this role is responsible for managing and growing customer relationships within a designated, driving sales performance and delivering excellent service outcomes. You’ll work closely with customers to understand their needs, present products effectively, and identify new business opportunities.

Candidates with a chef background or strong food industry experience are highly regarded, bringing valuable functional product knowledge and credibility when engaging with customers. This is a great opportunity to join a supportive business with a strong market presence and room to grow.

To thrive in this role, you will bring:

Sales, chefs and foodservice experience highly desirable

Highly organised, self-starter, and go-getter attitude

Prioritise and self-manage a territory effectively

Knowledge of the territory and local area, ideally living close by

Strong communication skills with the ability to build lasting customer relationships

Commercially astute, with a focus on sales growth, growing the basket, margin optimisation and results

Willing to be available during peak periods (e.g. summer and the festive seasons)

Confident using digital tools, tablets/laptops and Microsoft Office (training provided)

Team player with a positive attitude and commitment to safety and compliance

We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking). As part of this position, we are also offering participation in an incentive program.

Customer Focus: Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.

Respect: Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically.

Passion: Share the passion of making us a successful and dynamic company. Let’s celebrate successes.

Simplicity: Let’s minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.

Leadership: All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do.