indeed
Sales Manager
Tropical Link Canada Ltd
Burnaby, CAN
Full Time
Manager
Onsite
Yesterday
Account ManagementSales StrategyNegotiationCustomer Relationship ManagementMicrosoft OutlookMicrosoft Excel
Free
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Account ManagementSales StrategyNegotiation
About the Role
Tropical Link Canada seeks a Sales Manager to lead and grow national retail sales for natural and organic CPG products. Responsibilities include managing key accounts, developing promotional plans, and achieving sales targets.
Key Skills for This Role
Account ManagementSales StrategyNegotiationCustomer Relationship ManagementMicrosoft OutlookMicrosoft Excel
Responsibilities
- Lead and grow key retail accounts, build strong customer relationships, and deliver profitable sales growth.
- Work closely with national and regional distribution partners to plan new listings, promotional opportunities, demos, and seek out new accounts.
- Manage and grow relationships with national, regional, and independent grocery retailers across Canada.
- Develop and execute account plans, pricing strategies, promotional calendars, and sales initiatives aligned with company objectives.
- Achieve annual sales, distribution, and profitability targets across assigned accounts.
- Identify new retail opportunities, secure product listings, and expand distribution within existing accounts.
- Negotiate pricing, promotional programs, listings, and other account specific sales initiatives.
- Analyze sales performance, market trends, promotional results, and customer insights to identify growth opportunities.
- Manage sales forecasting, promotional budgets, trade spending, credits, deductions, and account profitability.
- Coordinate with operations and supply chain teams to maintain inventory availability.
- Maintain accurate customer, sales, forecasting, and opportunity information within CRM and ERP systems.
- Represent Tropical Link Canada at customer meetings, trade shows, conventions, and industry events.
Requirements
- 3+ years of account management or sales experience within the grocery, natural products, food, or CPG industry.
- Demonstrated experience managing distributors and large retail accounts, preferably across regional or national grocery channels.
- Proven ability to grow sales, secure new listings, expand distribution, and manage account profitability.
- Experience developing promotional programs, pricing strategies, forecasts, and annual account plans.
- Strong understanding of retail margins, distributor structures, trade spending, deductions, and promotional funding.
- Excellent communication, negotiation, presentation, and relationship building skills.
- Strong proficiency in Microsoft Outlook and Excel.
- Post secondary education in Business, Sales, Commerce, Marketing, or related field.
- Valid driver’s licence and access to a personal vehicle.
- Ability to travel within Canada and internationally as required.
Full Job Posting
Job Overview
- Tropical Link Canada is a natural and organic CPG food company based in Burnaby for 15+ years.
- Looking for a full time Sales Manager to handle and grow national retail sales.
- Responsible for generating retail sales revenue, growth targets, promotional planning and execution, and overall business development.
Key Responsibilities
- Lead and grow key retail accounts, build strong customer relationships, and deliver profitable sales growth.
- Work closely with national and regional distribution partners to plan new listings, promotional opportunities, demos, and seek out new accounts.
- Manage and grow relationships with national, regional, and independent grocery retailers across Canada.
- Develop and execute account plans, pricing strategies, promotional calendars, and sales initiatives.
- Achieve annual sales, distribution, and profitability targets.
- Identify new retail opportunities, secure product listings, and expand distribution.
- Negotiate pricing, promotional programs, listings, and other account specific initiatives.
- Analyze sales performance, market trends, promotional results, and customer insights.
- Manage sales forecasting, promotional budgets, trade spending, credits, deductions, and account profitability.
- Coordinate with operations and supply chain teams to maintain inventory availability.
- Maintain accurate customer, sales, forecasting, and opportunity information within CRM and ERP systems.
- Represent Tropical Link Canada at customer meetings, trade shows, conventions, and industry events.
What We’re Looking For
- 3+ years of account management or sales experience within the grocery, natural products, food, or CPG industry.
- Demonstrated experience managing distributors and large retail accounts.
- Established relationships within the Canadian grocery industry are a strong asset.
- Proven ability to grow sales, secure new listings, expand distribution, and manage account profitability.
- Experience developing promotional programs, pricing strategies, forecasts, and annual account plans.
- Strong understanding of retail margins, distributor structures, trade spending, deductions, and promotional funding.
- Excellent communication, negotiation, presentation, and relationship building skills.
- Strong business judgment, analytical ability, and problem solving skills.
- Strong proficiency in Microsoft Outlook and Excel, along with AI enabled productivity tools.
- Post secondary education in Business, Sales, Commerce, Marketing, or related field.
- Valid driver’s licence and access to a personal vehicle.
- Ability to travel within Canada and Internationally as required.
What We Offer
- Collaborative, dynamic, and supportive work environment.
- Opportunities to grow and diversify skills.
- Frequent travel opportunities for trade shows.
Compensation
- Pay: CAD 65,000.00 CAD 70,000.00 per year.
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