Sales Manager - Hospitality

Role Overview

Sales Responsibilities

• Develop daily field-sales plans across luxury hospitality customers in the UAE.
• Identify, prospect, and acquire new hotel, resort, hospitality group, restaurant, and banqueting customers.
• Conduct customer visits, presentations, product demonstrations, and business meetings.
• Build relationships with procurement, purchasing, F&B, culinary, hotel management, owner, and other decision-makers.
• Assess customer requirements and recommend suitable premium products and solutions.
• Present premium brands and product collections and explain their value and suitability.
• Identify opportunities through hotel openings, renovations, refurbishments, and new projects.
• Prepare quotations, negotiate commercial terms, and manage follow-up through order closure.
• Manage the full sales cycle, including fulfilment and payment collection.
• Grow existing accounts through cross-selling, upselling, and new product introductions.
• Maintain sales pipelines, customer records, activity records, and opportunity information.
• Monitor competition, market trends, hotel developments, pricing, and customer requirements.

Internal Coordination and Reporting

• Collaborate with Sales, Warehouse, Logistics, Finance, and other teams to support order fulfilment and customer service.
• Follow up on outstanding quotations, orders, and customer payments.
• Achieve agreed monthly, quarterly, and annual sales and revenue targets.
• Prepare regular reports covering customer visits, new opportunities, sales performance, pipeline development, and market activity.
• Represent SARA Group and its brands at relevant exhibitions, trade shows, networking events, and industry activities when required.

Candidate Requirements

• Bachelor’s degree from a reputable institution.
• Three to five years of proven outdoor B2B sales experience in the UAE.
• Experience selling to five-star hotels, luxury resorts, hospitality groups, or premium hospitality establishments.
• Experience with premium brands, tableware, hotel operating supplies, or related products is a significant advantage.
• Strong relationships within the UAE luxury hospitality sector, especially with procurement, purchasing, F&B, and management teams.
• Proven sales-target achievement and successful acquisition of new hospitality customers.
• Strong knowledge of the UAE luxury hospitality market and customer landscape.
• Excellent communication, negotiation, presentation, and customer relationship management skills.
• Good command of English; Arabic is an advantage.
• Valid UAE driving license.
• Willingness to travel extensively across the UAE.

Benefits and Development

• SARA Group offers learning, development, e-learning, educational programs, and personalized development plans subject to policy and eligibility.
• The company provides wellbeing and mental health coaching support subject to policy and eligibility.
• SARA Cares initiatives support education and other human-centered benefits subject to policy and eligibility.